I had no idea how to get clients. When I first became a real estate agent, I thought clients would be easy to come by. I just thought it would happen if I did what every other real estate agent was doing.
So, I spent my first year in real estate talking to every other agent in town about what they were doing and did exactly what they did. At the end of that year, I was overworked – running around ragged, broke, bored, and feeling like I wasn’t getting anywhere.
All I could think about was how outdated those tactics were and how the people I was trying to "sell" myself to didn't like how it felt either.
I kept thinking there had to better way, but didn't know what to do instead, so I just kept doing what everyone else was doing, thinking somehow if I just worked harder or longer, it would work for me too.
After four long years of frustration, only having sold two houses that entire time and more than anything feeling like a failure constantly, I almost gave up.
I either had to quit doing real estate and go back to the monotony of a corporate job or I had to figure out how to be successful as a real estate agent once and for all.
That's when I made the decision that changed everything.
I decided to look in the only place I hadn't yet...outside the real estate industry, at what other successful entrepreneurs were doing.
I started to see certain patterns that were the same among these successful business owners. This gave me a much broader perspective on how to attract clients in a smart, efficient, and modern way.
I BECAME OBSESSED with this new-found path outside the real estate industry where people were using tactics I never heard of to attract clients. I studied, I researched, I tweaked. I threw out what didn't work and kept what did. But, mainly....I fell in love with those ubiquitous concepts most people think they understand but don't--BRANDING AND MARKETING.
My education and corporate career was in marketing and even I didn't understand that in the entrepreneurial arena--the real estate arena--branding and marketing is the courageous art of knowing yourself, daring to be different, and creating the kind of business that benefits your client above all else.
And, if you want potential clients to choose you in a crowded sea of real estate agent sameness--first you have to give them a reason as to why they should.
Which is exactly what I did. And then...I became the go-to agent for first time homebuyers in the Washington, DC area.
I won every top-producer award at the companies I worked for and in the area I served and even became one of the top 100 Agents in the US.
And was featured in The Wall Street Journal as one of the top 1% of agents in the US by Real Trends.
I suddenly had more clients than I could handle that I had to open an entire brokerage to help all the leads that were coming my way. I hired more agents. I trained them to use the same step-by-step formula for success I used and their success was unprecedented too. That was the moment Agent Grad School was born.
Agents as far as California and Canada were wanting to know how they, too, could create a similarly simply yet highly successful real estate business. The brokerage had companies all over the country making offers to buy it. I realized that the real estate industry was clamoring to learn these modern, simple and yet highly effective marketing strategies that clients also loved. So I started sharing how to do exactly what I did and other agents started having the businesses they always wanted.
Let me show you how to do the same thing in your real estate business too. Get started for free with the podcast to learn the out-of-the-box and completely counterintuitive theories and strategies that work so well.
If you want a step-by-step, "here's what actually works and it's simpler than what you are doing now" way to progress in this business, you are in the right place. I only teach what I've done and what works in TODAY'S market.
Here's the secret. To be successful as a real estate agent, you need to do certain things, in certain ways, in order to get sustainable, repeatable results on what feels like auto-pilot.
No quick fixes, no shine-y object syndromes. Just what works over the long haul and what works even in a recession or when the real estate market is plummeting.
I take everything that worked, give it to you and show you how to adapt it to your business and your personality. But, be prepared, almost everything I've done is not the typical things you hear from within the real estate industry.
If you want to do your real estate business differently, then you've found what you are looking for.
So, now it's your turn. What would your life look like if you had the real estate business you really wanted? What would you do if you were not afraid of failing? What if you believed you really can do this, even if you've tried everything before?
I know from personal experience what having a real estate business is like when people want to work with you, seeking you out as the true expert, instead of running the other direction because of outdated marketing and sales tactics that feel awful. I can show you how to create a business that has clients coming to you, wanting to work with you.
Your dreams are important and achieving them changes what is possible for you and everyone around you. Whatever you want in life, YOU can make happen. You’ve chosen real estate as your conduit, so it's time to finally have the real estate business and life outside your business you've always wanted.
Have a steady stream of your ideal clients coming to you each and every month without paying for leads, posting on social media, going to networking events, making Youtube videos, placing ads, or calling your sphere.
Learn how with our free weekly trainings delivered
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