Creating A One-of-A-Kind Buying & Selling Experience

>Transcript

Over the last few weeks, I’ve been teaching about the five foundational pillars of a successful RE business.  

I explain what the ​​​​five pillars are here.

And each week for five weeks, I’m diving deeper into each of the pillars so you can look at your own RE business and assess whether or not that pillar is one you might need to focus on to have clients coming to you.   

Pillar 1:  Marketing YOU
Pillar 2:  The Initial Consultation
Pillar 3: The Doing Phase
Pillar 4: The Under Contract Phase
Pillar 5: The After Phase

You see, each pillar builds on the next, building a strong foundation for your business–a foundation you can build anything you want on top of.  

This week, I’m diving deep into pillar number three: the Doing Phase.  

This is the phase where you are literally DOING the thing your clients hired you to do–finding a home if they are a buyer and putting their home on the market if they are a seller.  

There are typically two big mistakes agents make when it comes to this part of their RE business:

1. They skip to the Doing Phase way too soon, thinking this IS the job of being an RE agent (it’s just one of five jobs we need to do as an agent).   

2. They think every agent’s ​​​​​Doing Phase should be or is the same (it’s not). 

The Doing Phase marks a HUGE opportunity to set yourself apart and differentiate yourself from other agents so that when your clients think of why they should work with you again or refer you, it’s clear because of what you did to help them buy or sell a home. ​​

I’m sharing just how you can do that here.  ​​

Creating a one-of-a-kind Doing Phase is one of the easiest ways to have clients coming to you and is one of the many reasons why your past clients will use you again and refer you without you even having to ask.  ​​

Listen and learn how to do this in your own business.

To your success,

Jennifer