If you want clients coming to you, you’ve got to give them a reason to choose YOU vs. all their other options out there.
These options could be choosing another agent, OR it could also be because your clients or potential clients decided to do nothing at all–they feel overwhelmed by the process and decided now’s not a good time to sell or they talk themselves out of wanting to buy a home entirely because they think it’s not possible for them.
For example, how many times have you heard a potential seller say something along the lines of:
“I would sell my house, but I don’t have money to fix it up right now AND have enough leftover for a downpayment on a new house.”
“How do I get my house to look good enough for me to get the highest price possible while I have two small kids and a dog running around all day.” Or even “I would move but I don’t know where I’d go!“
These are just a few examples of very solvable problems that stop people from coming to you. If you want clients coming to you, your marketing has to explain how YOU remove the obstacles standing in their way.
To do that, you need three things:
- Have tools that solve your clients’ or potential clients’ problems they don’t already know about;
- Create a marketing message that clearly communicates you understand where they are, where they want to be, and how you can successfully remove what’s in their way; and
- After they become your client, you need to actually solve their problems in the way you said you could and do it in a way that is an enjoyable process for them.
One tool you can use is Curbio
Curbio is the national home improvement company built for agents.
They work exclusively with agents to manage and execute the renovations needed before a home is put on the market so your seller can get the very most for their property as quickly as possible.
They use project management systems and technology so you don’t have to be the project manager and so the seller is always in the know about what is happening when.
And, the best part is your seller doesn’t have to pay for any of the repairs until settlement with no hidden fees, project minimums/maximums, and no interest charges.
In today’s episode, you’ll learn about Curbio and how you can use them to not only help your clients get the very most for their homes, but also help you get more clients too.
If Curbio is not in your market yet, listen to the very end of today’s podcast and I explain how I used a Curbio-like program in my own business before I knew about Curbio and how you can do the same.
If you are feeling overwhelmed with managing repairs for your clients before listing or you don’t have a go-to contractor that can start quickly so you can list quickly, Curbio could be a great option for you.
Or, maybe you have clients who can’t or just don’t want to pay for repairs until settlement and that’s what’s stopping them from selling, Curbio can solve that problem too.
Plus, Curbio can even help your buyer clients with updates before they move into their new home as well.
Curbio is a great resource to have in your toolbox as an agent, helping you answer that question why should someone choose YOU vs. all other options, including staying put and not buying or selling at all.
To your success,
Links mentioned in this episode:
Curbio is just ONE of the tools I teach our students to use to grow their RE businesses. If you want to learn about other tools I recommend and how to use them to bring clients to you, become a student here.
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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