Marketing YOU

>Transcript

When you are a new agent, before you can ever sell a house, you have to be able to “sell” someone on choosing YOU as their RE agent.

If you are a more seasoned agent and don’t have a steady stream of clients coming to you, wanting to work with you, it’s because you haven’t yet given buyers and sellers a good enough reason why they should.

But, why should someone choose you when there are SO many agents out there for every buyer and seller to choose from?

Everyone knows at least a few agents.

There are more licensed agents today than ever before. In some areas, there are more agents than there are homes to buy and sell.

So, then, why should someone choose YOU instead of another agent?

It’s NOT about being “better” than anyone else…

It’s NOT about how many houses you’ve sold before…

It’s NOT about how many years you’ve been an agent…

It’s NOT about how hard you’ll work for them or how you’ll take such good care of them…

It’s not even about YOU at all, actually.

It’s about what you can do for THEM.

And there’s a strategy for to figure this out for you and your business.

Don’t worry, I explain it all in today’s episode:

Here’s what you’ll learn:

• Why 99% of the “marketing” agents do doesn’t work to bring in clients;
• The three magic questions you must answer to get your marketing to start working for you, no matter what platform you use–social media, mailers, emails, YouTube, etc.;
• Why trying to “decide on a niche” is not where to start and where to start instead;
• And the key ingredient you’ll need to see results.

Before you dive in, here’s the thing I really want you to know:

There are SO many reasons why clients should choose you. You have to start by believing that about yourself. YOU have to believe that more than anyone else FIRST before anyone else will. You have to believe that about you before you have proof. You have to believe that in order for your clients to believe it too. You first, then them.

After you create that unwavering belief in YOU, then take the steps I outline here.

If you want to be a successful agent (however you define that for you), you’ve got to master the skill of marketing YOU. That’s the only way you will be able to help clients reach their goals consistently, and have a consistent income for you too.

Unless, of course, you want to pay for leads the rest of your career.

If you don’t and you want help figuring out your answer to why buyers and sellers should choose YOU, that’s exactly what we help our students do inside Agent Grad School. In fact, Marketing YOU™/Marketing U™ is the very first module inside Agent Grad School! I’d love to help you find your powerful answer to this question.

Start by seeing if Agent Grad School is a good fit for you. You can get all the information you need to make a decision here.

To your success,

Jennifer

P.S. In this episode, I mention a previous episode called The 5 Pillars of A Successful RE Business. You can find that episode here.