A Business Plan for Agents Who Hate Business Planning

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I'm Jennifer Myers, Founder of Agent Grad School and host of Confessions of a Top Producing Real Estate Agent, The Agent Grad School Podcast.  My goal for each episode is to give you actionable steps you can implement today to grow your real estate business.

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Hey there!


For the last two decades, I thought business planning was useless.

I’d go to business planning workshops and read all the business planning books hoping that there would be one that I’d feel so inspired by that I’d actually put everything I wrote in the plan in place over the next year.

I’d write business plan after business plan and then promptly do nothing with them and never look at them again.

Every one of them left me feeling like something was missing. I never felt inspired enough to actually put into action what I wrote down in my business plan.

So, a few years ago I swore off business planning for good.

And then I met Erin Bradley.

She is brilliant as so many things, but her approach to business planning forever changed my mind on the subject.

Not only is her approach to business planning unlike anything I’ve seen before, but it actually makes you WANT to execute the plan.

Her theory is that our business plans should not just focus on our businesses, but that it should actually be a lifestyle plan first and foremost.

A business plan that puts your life first. Brilliant.

Because why else do we have a business at all if it isn’t for the life we hope to create with it?

In this episode, Erin walks us through the five step process she uses to design a business and life that leaves enough room to enjoy the time and financial freedom that we hope having a business plan will create for us but most business plans completely skip this part!!

And, the best part is that the entire plan fits on one page. So, you can reference it all year long and make sure you are on track.

You’ll definitely want to pause while you’re listening to this episode and take notes.

That’s why Erin shared her one-page lifestyle and business planning worksheet– so you can follow along as she walks us through how to create a life we love and a business we won’t want a vacation from.

Download your free worksheet HERE.

Use her template to make 2022 the year you designed the life and business you’ve always wanted.

Start by listening to today’s episode and following along with worksheet in hand and doing each of the exercises that Erin walks you through.

Don’t rush this. Give yourself the space and time to reflect and dream big.

I can’t wait to see what you make happen.

To your success,


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