Welcome to Agent Grad School…
Chances are you ended up here because you are wondering how to launch or grow a successful real estate business. Or, maybe you’ve been feeling like there’s GOT to be a better way to get more clients more consistently.
Whatever brought you here, I’m glad you’re here.
I created Agent Grad School back in 2011 when real estate agents quite literally kept knocking on my door asking me what I was doing to get so many clients. They would all ask the same questions—how are you getting so many clients coming to you…how are you growing such a successful business in the middle of a recession…how do you get so many clients you love working with so much...and how on earth are you having so much fun doing it all?
So, I started teaching them what I was doing.
I opened my own brokerage so I could teach even more agents and also so they could help me with all the clients that were coming my way that I couldn’t possibly handle on my own. And they became top producing agents too.
Hi, I’m Jennifer
I just thought it would happen if I did what every other real estate agent was doing.
So, I spent my first year in real estate talking to every other agent in town about what they were doing and did exactly what they did. At the end of that year, I was overworked, running around ragged, broke, bored, and feeling like I wasn’t getting anywhere.
All I could think about was how outdated those tactics were and how the people I was trying to "sell" myself to didn't like how it felt either.
I kept thinking there had to better way, but didn't know what else to do, so I just kept doing what everyone else was doing, thinking somehow if I just worked harder or longer, it would work for me too.
After four long years of frustration, only having sold two houses that entire time and more than anything feeling like a complete failure, I almost gave up.
I either had to quit doing real estate and go back to the monotony of a corporate job or I had to figure out how to be successful as a real estate agent once and for all.
That's when I made the decision that changed everything.
I decided to look in the only place I hadn't yet...outside the real estate industry, at what other successful entrepreneurs were doing.
I started to see certain patterns that were the same among these successful business owners. This gave me a much broader perspective on how to attract clients in a smart, efficient, and modern way.
I BECAME OBSESSED. I studied, I researched, I tweaked. I threw out what didn't work and kept what did. But, mainly....I fell in love with those ubiquitous concepts most people think they understand but don't — BRANDING AND MARKETING.
My education and corporate career was in marketing and even I didn't understand that in the entrepreneurial arena—the real estate arena—branding and marketing is the courageous art of knowing yourself, daring to be different, and creating the kind of business that benefits your client above all else.
And, if you want potential clients to choose you in a crowded sea of real estate agent sameness—first you have to give them a reason as to why they should.
Which is exactly what I did. And then...I became the go-to agent for first-time homebuyers in the Washington, DC area.
I won every top-producer award at the companies I worked for and in the area I served and even became one of the top 100 Agents in the US.
And was featured in The Wall Street Journal as one of the top agents in the US by Real Trends.
I suddenly had more clients than I could handle that I had to open an entire brokerage to help all the leads that were coming my way (none of which I bought). I hired more agents. I trained them to use the same step-by-step formula for success I used, and their success was unprecedented too. That was the moment Agent Grad School was born.
Agents as far as California and Canada were wanting to know how they, too, could create a similarly simple yet highly successful real estate business. The brokerage had companies all over the country making offers to buy it. I realized that the real estate industry was clamoring to learn these modern, simple and yet highly effective marketing strategies that clients also loved. So I started sharing how to do exactly what I did that worked so well.
If you want a step-by-step, "here's what actually works and it's simpler than what you are doing now" way to progress in this business, you are in the right place. I only teach what I've done and what works in TODAY'S market.
Here's the secret. To get sustainable, repeatable results on what feels like auto-pilot, you need to do certain things, in certain ways.
No quick fixes, no shine-y object syndromes. Just what works over the long haul, even in a recession, and what works no matter how the market is doing.
I take everything that worked for me, give it to you and show you how to adapt it to your business and your personality. But, be prepared, almost everything I've done is not the typical things you hear from within the real estate industry.
If you want to truly be different than every other agent and stand out from the crowd, then you've found what you are looking for.
Yeah, it's time...
So, now it's your turn. What would your life look like if you had the real estate business you really wanted? What would you do if you were not afraid of failing? What if you believed you really can have the business and life you want, even if you've tried everything before?
I know from personal experience what having a real estate business is like when clients want to work with you, seeking you out as the true expert, instead of running the other direction because of outdated marketing and sales tactics that feel awful. I can show you how to create a business that has clients coming to you, wanting to work with you.
Your dreams are important and achieving them changes what is possible for you and everyone around you. Whatever you want in life, YOU can make happen. You’ve chosen real estate as your conduit, so let's make it great.
So, what exactly is Agent Grad School?
Agent Grad School is a go-at-your-own pace, fully online business school for real estate agents. Through weekly coaching sessions and online video lessons, you’ll learn proven modern marketing techniques and business strategies you can apply to your real estate business to have clients coming to you.
Once you master these skills, you’ll be a magnet for clients, know how to stand out from the sea of real estate agents in your market and clearly communicate why a client should choose you.
Whether you are a brand new agent, part-time agent, or you’ve been an agent for a while and just want a better way to get clients and have more consistent income, Agent Grad School can help you create a more profitable (and way more fun) real estate career using out-of-the box and counterintuitive strategies that bring clients to you.
What sets Agent Grad School apart from other real estate training & coaching programs:
Most big name real estate trainers and coaches have either never have sold a home, haven't sold homes since before the internet, or sold very few homes themselves. I only teach what I’ve done to sell over 550 homes myself. The numbers I share are never inflated with other agents' sales.
Learn at your own pace, on your own time while getting the individualized support you need. When you need help, you'll come to one of our small live coaching calls.
No year-long contract, cancel anytime. We know that you’ll love being an Agent Grad School student, but you can cancel anytime, no questions asked.
A framework that brings out the best in you. We give you a blueprint to build your real estate business, but at the core of what I teach is how to bring your uniqueness to your market.
My goal is to help you determine what you want your life to be like and help you create a real estate business that makes the life you want possible.
We focus on helping you create a client experience you are proud of. How to add value to people’s lives and be their go-to resource for all things real estate