How to Handle the COVID-19 Crisis as a Real Estate Agent

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agent grad school how to handle the coronavirus as a real estate agent

We are all feeling a level of uncertainty as the COVID-19/coronavirus has started to impact our daily lives, with many of you working from home now, students (and parents) facing school closings, local businesses temporarily shutting down and with most of us making grocery store runs to stock up on essentials. 

Even if your local area has not seen any changes to daily life, you likely will in the coming weeks.  And, the economic impact of this virus will be felt for months, if not for years.  

I truly believe we are in the midst of the economic downturn we felt in the mid-2000s and we need to take the impacts of this virus as serious, if not more.  

Your clients are feeling uncertain too.  It’s crucial that in a time of uncertainty and fear, you rise as their expert guide when it comes to the real estate part of their lives.  

I can still remember very clearly selling real estate during the worst financial collapse in our history since the great depression.

It was back in 2008 and again in 2010.  

Back then, there was something called “chasing the market down.”   

What that meant was some agents kept being one step behind the market instead of in front of it.  

One example—not pricing homes aggressively enough for the downward trend their market was experiencing, and constantly having to reduce the price to an even lower point than if they had priced more aggressively to begin with. 

These agents didn’t know what was happening until it was too late.  

They were not leading their clients to be ahead of the curve, they were chasing the market down and taking their clients with them.

Some agents were having their best years in real estate, while others were getting out of the business because they didn’t have a business any more.  

They had no clients and they had no idea how to get them.  

They thought it was the market’s fault.  

It wasn’t.  

Please do not be one of those agents right now. 

I’m in Facebook groups where real estate agents are shocked when their clients tell them they are not going to move forward with their home purchase or sale because of what’s happening with coronavirus.  The other agents in the group are telling these agents what to say to convince their clients to buy anyway, which is the absolute worst thing you can do.  

So, what SHOULD you be doing right now?

You should be seeing this as an opportunity to help and guide your clients more than ever.  

You should be proactively reaching out to all your current clients and past clients to discuss the impact this may have on their plans to buy and sell.  

I want you to be THAT agent.  

A true expert in the eyes of your clients…  

To feel empowered, not scared, in times of uncertainty…

To be a true leader — to your clients, to other agents, and in your marketplace… 

To see opportunity when others see excuses.  

As real estate agents, we are in a unique position to make a difference, but we must act now and get ahead of what is to come. 

I’ll be sharing proactive strategies you can use to lead yourself, your business, and your clients right now. 

Though this is a time of great uncertainty, fear and financial difficult for many, there is also tremendous opportunity to rise to the occasion and serve your clients with an even greater impact than ever before.

This Wednesday, March 18th at 9am PT/12 Noon ET, I will be holding a FREE LIVE training, “How to Handle the COVID-19 Crisis as a Real Estate Agent.”

I’ll be covering:

  • The one thing you need to be doing right now with your buyer and seller clients 
  • What to say when a client tells you they are putting their search on hold
  • What to tell your buyer clients about what to expect in the coming months
  • What to say to your seller clients about listing their home in the next few months 
  • Ways to help your clients without leaving your house
  • How to help and position yourself as an expert to your past clients who aren’t buying or selling anytime soon
  • Any specific questions you have about how to handle a particular client situation
  • Whatever other questions you have so you stay in action in your business.

So, here’s how you can join for FREE…

Step 1: Join the facebook group. EDIT – this group is closed, and no longer in use.

Why is it a closed group?

Because I want this to be a community of supportive, action-taker agents only, like our students are.

You’ll have to answer a few quick questions to gain access to make sure you are someone who will take massive action in your real estate business and support others doing the same.

Step 2: Invite any other agents who you think will benefit from this conversation too. Forward them this email and spread the word.  One of our core values at Agent Grad School is to help those who are one step behind you.  Do that now by inviting others and help them help themselves and their clients too.  

Step 3: Join me as I go live, WEDNESDAY, March 18th at 9am Pacific/12pm Eastern to talk about how you can help your clients and your business as this coronavirus continues to unfold throughout our country.

There will be no replay and you will not have access to the live class unless you join this closed group, so join now.

Step 4: After you join the group, email me at and let me know that youll be there and what your most burning question is right now. Ill do my best to answer all of your questions during the live broadcast.

Please hear me loud and clear: This is not a scare tactic. This is a serious situation you need to actively be in front of in your business, for yourself and for your clients. Do not underestimate how this will affect the economy, the real estate industry, your business and your clients.

I truly believe agents and our clients need guidance from people who have weathered these kinds of storms successfully in the past.

My goal is to make this something positive you can do in your business to feel empowered and to help both you and your clients in a time of change, uncertainty, and some may even say, crisis.

Join the closed Facebook group now.

Then, send me your questions at so I can be sure to answer them on the live broadcast. 

See you live on Wednesday at 9am PT/12 noon ET.

To your success,


Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

about your instructor

Hi, I'm Jennifer!  
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.  

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Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

About your Instructor

Hi, I'm Jennifer!
 I'm a real estate agent, creator of Agent Grad School and podcast host. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and business strategies you won't hear anywhere else. 

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