If you want to be wildly successful in real estate there is one thing that you have to do, first and foremost. Not doing this one thing is the biggest mistakes I see almost every single real estate agent make.
If I could shout from the rooftops and tell every single new or struggling real estate agent in all the land the ONE thing that can change everything for the better for them it’s to do this.
But, here’s the thing. You are not going to want to do this one thing because it’s scary and it will at first feel like you are giving up business rather than doing the opposite, bringing more in.
So, without further ado, here is the biggest mistake almost every single real estate agents makes and that is they refuse to NICHE.
That’s right, the riches really are in the niches folks. And, the second biggest mistake I see real estate agents making is not believing that niching will change their business for the better.
This is going to help you turn the engine on in your business whether you’re new and struggling or even if you’re successful and just not really truly loving your business.
I know, I know. At first your saying, but if I’m talking to less people, won’t have I have less business? The answer is absolutely NO. In fact, the opposite is true. The more you niche, the more business you’ll attract.
You see, as one of my mentors, Marie Forleo says, if you are talking to everybody you’re really talking to nobody.
This cannot be more true for real estate agents.
If you are trying to be an agent who can help anyone buy or sell a home, you aren’t answering the most important question at all, which is…why should someone choose you instead of the thousand or so other real estate agents out there that all want to work with that same buyer or seller. Or another way to think about it, when should someone reach out to you?
Think of it this way. There’s a group of coworkers all talking about who they want to buy a home and one of them says, oh, my real estate agent was great. Another says the same thing. How do you choose between the two?
Well, what if a third say, well, mine was AWESOME and she specializes in first time home buyers so if you are looking to buy your first home, she’s definitely the one for you. Which one would you choose to reach out to? It’s a no brainer.
This type of thing happens all day long and if you are the one that specializes in helping certain kinds of clients, you are the one whose going to get the phone call to work with the client.
In today’s episode, I walk you through exactly how to decide on your target audience and how to know which is right for you.
So, take a listen and walk through the exercises and choose your ideal client start niching today. That’s step one in world domination as a real estate agent.
Now, in the episode you can listen to above (or on iTunes or Android because I know you are a subscriber too), I mention a few links that I want to share, so those are below, but listen to the episode, then come back and click on these, they’ll make much more sense then.
If you liked this episode, leave a review on the iTunes or Android and subscribe, there’s much more to come!
Links mentioned in this episode:
The article I wrote for Forbes.com about this same topic
Want to learn more about how I choose my niche and what my business looked like before and after? Click on the button below to download my freebie for this episode, the chapter in the book I co-authored called Shift Happens.