Here’s some great news–our buyer clients truly need our help.
If they didn’t, us real estate agents wouldn’t have a job. They’d be able to scan the internet in a few short minutes and buy a home online.
And, although, there are some in the real estate industry that think buying a home is that easy, we know that’s not usually the case.
And, that’s a GOOD thing.
The value we provide to our buyer clients is helping them find the best possible home for their criteria and budget and then, of course, helping them navigate all the things that happen between that point and settlement.
That may sound easy, but if you’ve been a real estate agent for any amount of time, working with clients every day, you know it isn’t as easy as it sounds.
And, again, that’s a GOOD thing.
So, here’s a strategy to make it a little easier for both you and your clients.
I call it the 3 Bucket Strategy.
The 3 Bucket Strategy
Here’s how I describe it to my own clients and how you can use it in your business:
“When we think about buying a home, we think about alllllll the things we want in a home. We have this swirl of so many things that are important to us when it comes to something as big as our home that it sometimes leaves us wondering, ” can I have it all?”
“And, if not, we wonder what we have to compromise on to get as close to what we want as possible…
That feeling can lead to overwhelm and doubt and frankly leads to a really stressful home buying experience…
But, believe it or not, everything you want in a house and everything you are thinking about right now when it comes to buying a home can fit into one of three categories:
What the house looks like–number of bedrooms, is it a single family house, condo, number of bathrooms, yard, etc.
So, let’s start going through everything you want in a home bucket by bucket. Which bucket do you want to talk about first?”
They always take this sigh of relief and say something like, “wow, that makes it feel a lot easier.”
Then, we talk through everything that has to do with the bucket they choose. And, usually the bucket they choose first is the one that is most important to them.
It’s important to know and have THEM identify which bucket is most important to them.
Because, as you continue your search together, they will most likely need to make some compromises on at least one bucket of their criteria. But, not all!
Listen to today’s episode and learn more about how to put this strategy in place in your business and how to use it effectively to help your clients organize their criteria and feel more in control of their home search.
And, today’s free episode download is the same PDF I use in my own business when I’m taking notes as I’m talking to new clients about their criteria during the initial consultation.
You can use it in your business now too and it has the three budget strategy right in front of you so can remember to explain how it works to your clients and organize their criteria accordingly.
This strategy is just another example of how you set yourself apart from other agents when you meet new clients, answering that question why should someone choose YOU among all other real estate agents.
Start using this strategy in your initial consultations with every new client today.
And, if you want to learn more about how to apply this strategy to your business and how to create initial consultations that turn almost every lead into a new client, become an Agent Grad School student.
We are opening enrollment again soon, be sure to join the list and be the first to know when we are accepting new students again:
To your success,
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer! I'm a real estate agent, founder of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to go from no sales my first few years in real estate to becoming one of the top 1% of agents in the US. Become a student, binge on the podcast or take a free class and let me show you how you can have the real estate career you've always wanted!