The 3 Counterintuitive Steps Real Estate Agents Can Take to Attract Clients You Love (and Who Love You Right Back)


With Valentine’s Day coming up later this week, it’s the perfect time to talk about love—having clients you love, that is! 

And today’s episode is all about how to attract your ideal clients like a magnet right to you--clients you love working with, coming to you, seeking you out as the best real estate agent for them.   

Once you’ve got these three steps down, you can then go on to apply them to any marketing tactic that you like–postcards, open houses, social media, your website, etc.

These are unconventional methods and not what you’ll hear elsewhere, but they work like a charm.

Now, it goes without saying, working with clients you love has nothing to do with violating any fair housing laws.  It has to do with picking a type of client — not a type of person—such as first-time home buyers.  

In today’s episode, you’ll learn the three steps you must take to make this happen, so that you’ll have no problems attracting your ideal clients right to you! 

Grab your notebook and your favorite pen and take the time to listen to this podcast to get all the nitty-gritty details. 

Step 1 – Define Your Ideal Client 

  • Don’t be an agent who can help anyone buy or sell anything. Rather, to have more clients, not less, choose a niche to focus on and attract those ideal clients you love working with! 

This may sound counterintuitive to what you’ve heard before, but it’s true. The more you niche down, the more people will say “That agent is for ME” and the more clients you will have.

The biggest mistake most real estate agents make is this–not choosing an ideal client, called a niche, to focus on.

It’s the concept of “you can’t be everything to everybody.” That’s wise advice for many areas of your life. But for your real estate business, it encourages you to focus on one type of client … and you’ll stand out even more from other agents because of this.

You want your ideal clients to be able to point you out in a sea of agents and understand you will be the BEST agent for them.

Every fiber of your being will reject this concept, because it goes against everything we are told to do as real estate agents.  But, this WORKS.  

Some of our students have given niching their all in one last attempt to save their real estate business and they have become mega top producers. Agents who are now bringing in over a million dollars per year.  

Yes, niching works THAT well!  

When choosing a niche or an ideal client to focus on, think about what type of client you’d love to work with.  If all your clients could be this type of client, who would that be?  Start there. 

Choosing a niche and defining your ideal client can be tough. So, today’s free download helps you do just that. 

Download the free worksheet and answer the questions to pick your ideal client.  Just doing this ONE step is a game changer.

Step 2  — Why Should They Choose You?

  • Why should your ideal client choose YOU among all the other options (i.e. other real estate agents) AND how can you help them buy or sell a home and remove whatever obstacle has been stopping them?

Once you’ve decided on a niche, now you’ve got to come up with a reason they should choose you.  You’ve picked them for a reason, but now they have to easily understand why they should choose you.

This step basically asks “Why you?” What is the unique way that you help this niche make their real estate goals a reality?  

In today’s podcast, you’ll learn why you need to answer this two-part question and how to go about it. You’ll see how you can discover or unearth your own unique and specific expertise that will attract these ideal clients to your business. 

 And again today’s Free Download is a worksheet that can help you determine your unique message and explain WHY your ideal clients should choose you to help them buy or sell a home.  It could be something so simple that you don’t even realize it yet, and all you have to do is talk about it!

Step 3 – Now You Gotta Court ‘Em 😉

  • Communicate your unique message consistently to the right audience on why they should choose you and how you can help them.

Just like in love, when you have found your perfect mate, you’ve gotta communicate with them often so they know you love them….

Same goes in real estate when you are talking to your ideal client.  Love on them!  Tell them you love them and why and talk with them consistently!

Dating jokes aside, you’ve got to communicate to your niche correctly and consistently for them to see you, listen to you, and choose you.  

Start with a weekly email newsletter to people you know.   Ideally the people you know and the niche you chose are the same!  

An email newsletter is free for you to put together, positions you as an expert with people you already know, and adds value to the people who you send it to.  

Need help putting together a newsletter?  Need content for your newsletter?  We’ve got you, check out our proven content you can use for your own weekly client newsletter and it also becomes your website content.

(It’s called Swipefile.  It’s the one and only marketing that our founder used to become one of the top 1% of real estate agents in the US and make well over a million dollars a year for a decade.  Now you can use the same exact content for your business.)

Once you apply these three steps to attracting clients you love to your own real estate business, it will become unstoppable.

This is how you market yourself and your real estate business in a modern way today. Stop all the phone calls, stop all the door-knocking and paying for leads and start having clients come to you!  

And remember to get the worksheet (it’s free) and walk through how to apply these steps to your unique brand, your unique business.

Get it here:

Download Our 3 Steps to Having Clients You Love Worksheet

It’s time to start working smarter, not harder, in your real estate business so you can the life outside your real estate business that you always wanted.

That’s what we do here at Agent Grad School–we help real estate agents have a highly profitable real estate business you love, and a life outside your business that you love too.

Go to our Become a Student page and learn more about how we can help you become the most successful agent you know!!

Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

about your instructor

Hi, I'm Jennifer!  I'm a real estate agent, founder of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent.  I teach real estate agents the exact steps I used to go from no sales my first few years in real estate to becoming one of the top 1% of agents in the US.  Become a student, binge on the podcast or take a free class and let me show you how you can have the real estate career you've always wanted!

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Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

About your Instructor

Hi, I'm Jennifer!
 I'm a real estate agent, creator of Agent Grad School and podcast host. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US.  Become a student, binge on the podcast, or take a free class and let me show you how you can make your own real estate dreams come true too!

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