Why Your Website Needs To Be Accessible (And How To Make That Happen Quickly, Easily, & Inexpensively)

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I'm Jennifer Myers, Founder of Agent Grad School and host of Confessions of a Top Producing Real Estate Agent, The Agent Grad School Podcast.  My goal for each episode is to give you actionable steps you can implement today to grow your real estate business.

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If you have a website or thinking of getting one anytime soon, this episode is a must!

The Department of Justice (DOJ) oversees enforcement of the Americans with Disabilities Act (ADA). The agency says that electronic spaces (your website, for example), must be accessible, but what does that mean exactly and how, as a real estate agent, do you make your website accessible?

But even more than being in compliance with the law, it’s good business and good karma to be a real estate agent who can accommodate the needs of everyone and your online presence should do the same.

In today’s episode of Confessions of a Top Producing Real Estate Agent, you’ll learn:

  • The three reasons why having an accessible website is necessary;
  • The parts of your website that could be turning potential clients away, such as the colors you choose not looking the same for people who are color-blind;
  • Which disabilities you might not be considering that need accommodation;
  • Why having an accessible website can also be good for business;
  • How you can make your website accessible and so much more!

To your success,


P.S. When you become an Agent Grad School student, you not only get a fill-in-the-blank website template, but you also learn how to use that website to create your own leads and clients, PLUS, you get a special Agent Grad School coupon code to save 20% off the accessible solution from Accessibe. Become a student and get all that here.

Episode Transcript

On today’s episode of Confessions of a Top Producing Real Estate Agent, everything you didn’t know, you needed to know about how to make your real estate website accessible. What is an accessible website, why you need yours to be accessible, and how to make your real estate website accessible quickly, easily, and inexpensively. Welcome to this episode of Confessions of a Top Producing Real Estate Agent. I’m your host, Jennifer Myers, listen in, as I share exactly what I did to go from not being able to sell a house for years to becoming one of the top 1% of agents in the US even opening my own brokerage full of agents helped me serve all of the clients that were coming my way. I taught those agents the same strategies I use in date two became top producing agents. Now through this podcast and agent grad school.com, I’m sharing those same modern marketing and business strategies with you. Most of which I learned from looking outside the real estate industry, no fluff, no theory, no outdated sales techniques or paying for leads, just the exact steps to get you the real estate business you’ve always wanted. And the life outside your business, you’ve always wanted to let’s make it happen and dive into today’s episode. Before we dive into today’s episode, I just want to say thank you so much for being a listener. And also thank you so much for the reviews that you are leaving wherever you’re listening, your reviews are more important than ever to keep the show going. Commercial free sponsor free and free, free to you. Apple just recently changed the way that they are doing things in the podcasting world. And I think you’re going to start to see a lot of podcasters and podcasts, be more monetized. Like you might have to pay a certain amount a month or something like that. Long story short, they’re making some changes. We’re not all real sure what it means yet, but it just seems like they’re moving towards a trend of monetizing podcasts. So my goal and intention, based on what I know so far about the changes that are, that they’re making, is that we can keep this podcast free by choice for you, but I need your help because your reviews really do help us maintain this as a free resource for real estate agents. So if you’ve left a review already, thank you. Thank you. Thank you. Thank you. It means more than, you know, it means so much, and it really does matter that you took those few minutes out of your day to leave that review. It helps the show. And if you haven’t yet after review, I would be so grateful if you’ve listened to an episode or two, and you’ve, you’ve found this information helpful. If you want to keep getting this stuff for free, free advice on how to grow your real estate business, please, please, I’d be so grateful. If you could leave a review on iTunes or wherever you listen to this podcast, and more than just a review, I would love to know specifically your review, what the strategies you use and implemented are, because I don’t want you to just listen passively. I want you to actually take action and implement what you’re hearing and learning here. And I want you to start seeing the changes that you want to see in your real estate business and in your life as a whole, many of you send me emails and tell me, you tell me what you’ve been implementing and the results you are getting. And it is so amazing. I love hearing from you. So thank you so much for your emails. Thank you for leaving your reviews. And next time I record an episode which will be in next week. Sometimes I will pick a review from somebody who leaves a review this month. So we’re in June and any part of July who had, who leaves a review and, and talks about the strategy they implemented and the results they got. And I will send you an agent grad school price pack. So thank you so much for taking the time to do this. Okay? So onto today’s episode, you know how we talk about how powerful a website is for your real estate business, when designed and used correctly, it truly can be the biggest client generator and lead conversion machine in your business. I’ve talked about that at length on this podcast. We already all know that. So if you’re new here, keep listening to more episodes because there are like several, I think I did a whole month or even six weeks series on how to create a website that brings you leads. So I’ve definitely listened to that, but for now, let’s just all assume we know that as real estate agents, we all need our own website and I’m not talking about like that page. Your brokerage gives you, which is so great, but you need more than that. So that doesn’t count as a website that counts as a page on their brokerage site, which is good too. You might as well have your, your name there and have your own site as well. Now you need to have an accessible website, but what does that mean? What does an accessible website, why do you need to have an accessible website? And what does that mean and how do you do that? How do you make your website accessible? You’ll learn all about that. In today’s episode, I’m speaking with excessive B, it’s the company I use to make The Agent Grad School website accessible and is also the company that I recommend inside agent grad school. Because when you become a student, you get one of our website templates for free. It’s a converting it’s designed to convert, and it’s a fill in the blank website template. And when you’re a student, we have a whole tutorial about how to create an accessible website. And I even give you a link to 20% off of excessive BS solutions, the same solution I used, the one that I’m recommending. So if you’re a student listening, definitely go into the student portal and get your 20% off coupon and do make your website accessible, using XSP or one of the other company’s do your own, do, do due diligence. But on today’s episode, I’m talking with somebody from accessibility who explains why this is such an important thing, how it can help us increase business and, and just this whole concept of who do we need to make our websites accessible to, I didn’t realize things like colorblindness are things we need to consider when we’re creating a website or things like mobility or blindness. And so we want to make sure that as a business we’re being very inclusionary and who we can help and who we want to accommodate to make sure that we can help these people become buyers or sellers. And you want your online presence to do the same. Do you want your website and your web presence to show that you are an inclusive real estate agent and that you are willing to make accommodations, and not only that, but the department of justice. So not only is it good business, not only is it like just a good thing to do, but also it’s becoming a matter of law because the department of justice has been cracking down recently, especially on real estate agents and real estate Egypt, brokerage, excuse me, real estate brokerages, to make sure that there are no fair housing violations, no violations of the Americans with disabilities act. And so also making your website accessible is also good from a liability and legal standpoint. So I’m going to let you listen in to a conversation I had with the folks at about why they exist and how they’re helping small business owners like real estate agents make their websites accessible. Tell us what is access to be first and foremost. Great question excessively is basically an easy and automated way to make your website accessible to people of all different kinds of abilities, whether they be disabilities or anything else to give it a little bit more background. There are a lot of people out there, according to the CDC, 26% of American adults live with a disability and less than 2% of websites in the United States and around the world are accessible to people with a very wide range of disabilities. Up until we came out with our product, the manual options for making your website accessible could easily get you to 10 to $50,000 a year in additional costs. And of course, most website owners pay less far less than that for their entire website structure throughout the year. So we realized that there’s no possible way that the world and the web can be accessible unless there’s a way for business owners to do it where it’s simple enough for them to do it on their own. It’s fully automated. And of course, it’s affordable. We can make any website accessible in 48 hours or less. And for most of them, less than $500 a year, I mean anything. So let’s back up just a little bit now that we know what accessory is like, why, why is having a website that’s accessible? Like, what does that even mean? And why is that so important? Great. There are actually a few reasons. So number one, probably the one that most people think of off the top of their head is, well, it’s the law. So under the Americans with disabilities act, section 5 0 8, and other laws around the world, websites need to be accessible to people with disabilities because they’re considered places of public accommodations. This was verified or affirmed by the department of justice in 2018, where basically a place of public accommodations is where you accommodate the public. So just like a restaurant that needs to have an accessible restroom or an accessible parking space, or just like a hotel that needs to have adjustments for people who may be in wheelchairs and other considerations, your website needs to be accessible to everybody as well. Now, the important question is, what does that actually mean? Well, as an example, people who are blind will generally be using a technology called a screen reader. This is something that reads out vocally, verbally, all the information that’s on a website to them, most websites are not built to work with a screen reader, meaning that if there’s an image on your website, nine times out of 10, it’s just going to say to the person image, which is not really giving them the full picture of what’s on there, right? So the goal of accessibility is to make sure that while we know we can’t give as an example, a fully blind individual, a truly equal experience on a website like Netflix, we can make sure that they’re at least able to extract all the same information and perform all the same actions and on an e-commerce website or a real estate website. There are other laws in place as well, that require that everybody has access to being able to send an inquiry about a particular location, make an offer on a property, or even just view it on Zillow, you know? Yeah. The thought of accessibility for real estate agents, we practice under the fair housing act, right. We’re always told not to violate any fair housing acts. And I think it’s one of those things where you don’t think about all the different places that you could be causing a disadvantage for somebody with a disability. Can you talk a little bit, other than you, you gave the example of blindness some other disabilities that I didn’t even think of until I started going down this rabbit hole and going, yeah, of course. It’s like, why haven’t we thought of that? You know, you know, not just for websites, but like life, like it’s as an able-bodied person sometimes do you kind of forget or take for granted all the, all the different abilities that we have that some people don’t, can you name off a few that are, are things that like, maybe we as real estate agents aren’t thinking of, especially when it comes to our website? Absolutely. So there’s, as an example of several examples, you have people who may be quadriplegics, who can’t use their arms and so, or, or hands. So they need to interact with the internet, similar to what you’ve seen, Stephen Hawking. Do you have a lot of other options for that as well? You have voice control now, but on top of that, you know, you’ve got people who may have epilepsy or seizure-related disorders. And there was a very famous case, I believe in 2000 or 1999, where an episode of Pokemon that was on the TV had a ton of flashing lights in the intro. And several people were actually triggered to have epileptic seizures because of it. And there was a lawsuit. And now there are warnings before everything I remember in like 2008, there was a Kanye west video on YouTube that I saw that had a warning for people who have seizure-related disorders, to be aware that there are a lot of flashing lights in this video. So that’s an important consideration as well. I would also add that there are people who have dyslexia who need to use a screen reader. There are people with ADHD. There are people with autism who need to interact with websites in a different way. So there’s the list, it is very, very long, but pretty much any disability you can think of impacts how people use the internet, even somebody who you would not think needs help using the internet, like someone who’s deaf, but doesn’t have a different disability, still need subtitles and, and other considerations. So a very, very wide range of things that need to be done. Yeah. And it’s another one that was surprising to me. I didn’t, I didn’t even think about where, you know, I have a friend who’s colorblind, and I never thought that, you know, colorblindness was something that you would have to think about when you think about you’re making your website accessible, who may not even, you know, have a visual disability, you know, but, but it’s color blind. There are some colors they can’t see on, what’s the Percent, I actually spoke with that. Of course, I won’t mention their name, but I spoke with one of our partners who happens to be a colorblind graphic designer who really, really loves our tool because of that. But I’ll add on top of that, that there’s a bunch of people who you would think, you know, don’t have a disability per se, and certainly don’t consider themselves to have a disability, but people who are aging into different abilities can really use something like excessively. I can tell you that my grandmother, who, before she died, absolutely loved online shopping. And if she’d had a tool like this to me, I would have had an even smaller inheritance. Yeah. I mean, I don’t mean it, but maybe it was good. She didn’t have to do that for me. It’s a good thing. Certainly, from my parents’ this mental health, there was a good thing. She didn’t have it, but in general, you know, a lot of people, my mother actually now works in elder homes. She helps place people in to the right places. And none of those websites, of course, it’s something we’re working on, but the vast majority of those websites are not accessible. And there’s a lot of people who are aging into whether it’s Alzheimer’s, whether it’s slightly degraded eyesight or any number of other things that those websites of anything should really be accessible to those people. Now, it seems like recently you said, you know, this law was passed as part of the ADA, and then it sounded like it was reaffirmed in a law passed in 2018. But I will say, I personally have been noticing not just real estate websites, but websites throughout the internet, suddenly adding accessibility buttons, or why is this? Is this becoming so prevalent or like a topic now? Well, I would love to say that it’s because people are great and really care about others. Unfortunately, that is not the case. Well, it is the case in some cases, but not in all of them. It appears at least that a lot of this adoption is being driven by lawsuits. And this is something that I have a personal experience with. I’ll share briefly. The last time I was out of my zip code during this Corona fun time that we’re having was last February, I was in Las Vegas giving a talk about accessibility and somebody interrupted me mid-presentation. He said he owned 60 locations of a payday loan company. So of course, a very, very good person because those people are great. And I can’t understand how the 3000% interest is legal in the United States, but that’s a separate issue. So they got a demand letter from an attorney stating that their website is not accessible and they needed to pay $10,000 as the settlement. So of course, the guy calls his lawyer and the lawyer says, look, your website is not accessible there, right? It’s a strict liability law. So even if you want me to take this to court and try to defend it, it’s going to take two years of your life tied up in court. And it’s going to cost you 150 grand in legal fees. And you’re almost certainly going to lose so pay than the money and get the rest of your websites accessible. He wrote a check the day, the check cleared, they got 59 more letters and had to settle for $600,000. So this kind of thing happens all the, yeah, it’s luckily they have the money to pay it, but this kind of thing happens much, much more frequently than anybody hears about because put yourself in their position. If you were targeted and sued and ended up having to pay a settlement, most of the time, you’re not going to talk about it because either you’re embarrassed or you’re concerned rightfully about another attorney approaching you, because now you’ve shown that you’re willing to pay a settlement. So this is something that we estimate there’ve been more than 265,000 demand letters sent in the last year. And we ourselves have handled more than 5,000 for our customers. And luckily we’re very proud. We’ve never had a customer successfully sued after installing our tool. And we don’t plan to start anytime soon, but this is driving a lot more awareness and adoption while that in and of itself is a good thing. We believe that overall, this trend of what is frankly, predatory lawsuits that come from a relatively small number of law firms tend to engender more negative feelings among business owners, towards the community of people with disabilities, because it paints the community as a very litigious one that really just wants a settlement out of you, which is absolutely not the case. Nine times out of 10 99 times out of a hundred. If somebody who has a disability, can’t use your website. They’re just going to try another website. They’re probably not even going to send you an angry letter, let alone Sue you. So it’s, it’s an issue. It’s something that we’re trying to work on. And we’re also, by the way, very happy that what we offer has enabled a lot of businesses to become accessible, where it wasn’t possible before, because before automation like ours existed, having a truly accessible website really costs you five to $50,000 a year. And for most small businesses, that is absolutely out of the question. Yeah. And I want to talk about specifically how your product works, but before we get to that one last question is specifically for real estate agents and you and I offline had a conversation about, can you go through why real estate agents, in particular, might want to make their website accessible? You had mentioned how close-knit this community is and how it could actually lead to having more business. Do you remember that? Oh, I do. Yeah. So thanks for bringing this up. Yeah. I thought it was really interesting Insight because I think, I think often as business owners, right? Oftentimes we think, oh, of course, we want to prevent lawsuits, but sometimes we forget that being inclusionary in the way that we run our business can actually lead to more business. Okay. I really love your perspective on this. Absolutely. And thanks for bringing that up. So number one, it’s 2021 being diverse and inclusive is, and crowing from the rooftops about it is definitely not a bad idea. But on top of that, we recently had a global accessibility awareness day event in our company where we invited a lot of different people with a lot of different disabilities to the office, to talk to our employees and, and hang out with us and get their perspectives. And we also happen to have a few people with disabilities on staff. One of the things that one of the blind folks that came to our office mentioned to me when I asked about it, was that not only will she be a repeat customer of a website that is accessible, there are a lot of WhatsApp groups, Facebook groups, other groups with people with disabilities. And when they find a great website or a great service that is accessible to them, they usually will write up a post and share it with everybody else. Because a lot of these individuals have similar concerns. You know, everybody needs housing, particularly with real estate. Everybody needs to find a place to live. So when one person finds a realtor that not just is able to cater to their needs, but seeks out a way to cater to their needs. They share that with everybody. And they’d say, Hey, use this person because they actually care about our community and what we’ve noticed from our clients, what we’ve heard, and a lot of feedback. And we’ve actually gotten a lot of letters about it as well is that you will probably, if you install, access to be, and you have people with disabilities to work with you, most of our clients will get really nice letters from people with disabilities saying, thank you for making your website accessible. And a lot of times we’ll get referrals, especially with realtors again, because the sales process to my understanding at least is pretty personalized. And once you’ve closed a deal with them, they’re going to send you their friends, their family, their acquaintances that may have disabilities. Because like I mentioned before, less than 2% of websites in the United States are accessible. In fact, another point on this, we recently launched our nonprofit arm, the main thrust of that is access find. So one of the problems with Google access find is if you have a disability, and you search for something, it’s going to show you a whole bunch of results, but most of those are not accessible. So access. Yeah. So access find is a search engine where you only get accessible results. And this is something that is really, really important because what you or I would do if we’re looking for a service provider, right, or a realtor or anything, we would look online and look up reviews, and then try to go to the best. One, many people with disabilities don’t have that option. They just have to go to the one that’s accessible to them. They can’t pick based on quality. So we hope to be able to change that. And the more people who make themselves accessible, the more options that community will have. And again, I’ll mention that community is massive. According to the CDC, 26% of American adults live with a disability. Even if you cut that down to like 5%, 10% of people that really have difficulty using websites, that’s a massive client base that’s right now not being catered to do. Yeah. Once I thought about who, like who in my own life has a disability that would be considered a disability when it comes to website accessibility, I was like, wow. You know, I just, I never thought of how their experience was different than mine. And then I started realizing I’m how prevalent things like colorblindness is things like dyslexia. Dyslexia is in fact, my husband is a UX designer. And one of the things that they do is kind of test people using dyslexia on how they interface. And he was saying how long the person with dyslexia started the conversation with about how long it takes them and to bear with them. And I thought to myself, you know, how terrible that this person has to kind of apologize for the fact that it’s going to take them longer to read a website only because it didn’t take into consideration accessibility. So, you know, I recently made the Agent Grad School website accessible, which I’m very proud of using accessibility. Can you tell us a little bit about your like, product and why it’s a good solution and how it works just for those who don’t even understand what we’re talking about? Kind of, because it’s confused at first. When I thought about making my site accessible, I became so overwhelmed because I thought I’m going to have to have this coder and this programmer, and how is this going to happen? And should I have designed it that way from this, from scratch? You know why, but no, really it’s not something that would be realistic to design from the ground up. It’s, that’s why it’s the success of B product is so important. So explain all that to us. Absolutely. So let’s start with what it would be like to design an accessible website from the get-go. It’s in theory, doable, but there are two problems. One is that the vast majority of websites today are built with CMS. And those are not natively accessible. A lot of aspects of them are, but they’re not perfect. And so, no matter what you build with them, there’s always gonna be little tweaks in the little problems with it. The other issue is that websites don’t stay the way you design them. People make updates. Anytime you update your website, you need to update the accessibility. So if you want to do it manually, you’re necessarily going to need a lot of hours of skilled developer time. And that doesn’t come cheap. These developers, they work hard, they study a lot and they deserve to be paid for their time. And again, for most people, it’s just not feasible. We realized this. Yeah. Pause for one second. So when you say like an update, you mean like even a new blog post, for example, every day. Yeah. So anything you’d change, any picture you change, any blog posts you add, any page you add to your website, you’d have to not only create it, but then spend all this time and money having somebody develop it on the backend so that it would somehow be accessible to somebody, but also “look”, normal to the normal eye, to somebody who hasn’t had to do it. And that’s the hard thing. That’s actually a very hard thing. And a great point that you bring up that one of the real benefits of using an automated solution like ours is that we only make changes on the session. If you’re building accessibility into the template, which is just into the website itself, it changes the appearance of the website for everybody. And it severely limits your design choices. If you want to truly accessible and safe website for people who have epilepsy, seizure-related disorders, you cannot have any animations. Everything needs to be done in grayscale. It’s not going to be an attractive website that that’s going to convert well. Whereas with the tour, without, with a tool like ours, you just put in one line of JavaScript code for most CMS is we have a plugin. So like, look, I failed the CSS course. I am by no means a developer and I can do this. So I know it’s idiot-proof. Yeah. I did it myself too with the like quote of script and I put it on my website and it took 10 minutes and I like, literally can’t even log into my website. So if I can do it and you can do it like anybody let’s do this. Yeah. Well basically, instead of making all these changes permanent, we let everybody customize their experience to what they need. And that’s a really important point. We mentioned before, how colorblindness can impact website accessibility. So one of the problems with doing it natively with doing it manually is that no matter what color scheme you choose for your website, it’s not going to be accessible to everybody out there because not everybody who is color blind is color blind, the same way. So necessarily you have to make sure that people can customize their experience, whether it’s with colors or turning off animations or enlarging fonts, or reading out fonts to them. Now we used several AI components. We have a contextual understanding engine. I’m not going to get too into the weeds of it. Cause it’s just not really too relevant. But what I like to say is that instead of having a skilled developer do this work and you have to pay out the, you know what, for that, we taught a robot to do it and the robot doesn’t eat. It doesn’t sleep. You don’t have to pay it on until Terminator comes. So that’s, that’s really the bottom line of what we managed to do. And I would invite anybody who wants to go over to b.com and play around with our plugin. You know, it’s the little icon on the bottom, right of the page. You can open up, you can go, of course, to any other website that has us. We have a lot of great examples and like Agentgradschool, and you can customize anything you want, you know, on the front side, it’s considered really the easy stuff where you can change fonts and colors and contrast and all that good stuff. But the backend is really where the magic happens. Where on every image you have, for example, you need to have alt text. Do you need to have text in that image? That explains what it is to somebody who can’t see it. Our AI knows how to look inside that image, decide what’s in there and write down a description on the fly every time for you to do that, to go through every image on your website and write an actual description would take hours and hours in general and would not be feasible. I even actually have a partner I’ve been working with for a while now, who went to the extent because they have thousands of clients. They went to the extent where they built a special content management system, where it did not allow users or website owners to upload images without text, without explanations of what the images were. And they still had accessibility problems and needed to put access, to be on all their websites. So the bottom line is there’s 1,000,001 different things that you need to do to make your website accessible. If anybody’s interested in the actual guidelines, there’s the web content accessibility guidelines, the WCA G it’s the only internationally recognized set of standards for this. And it’s basically a thousand-page guidebook that explains how to make your website accessible in case anybody wants some light reading for this weekend. But realistically going through all of that as an individual, you’re always going to have something that’s not done. You’re always going to have something that is missing. That’s not done, right? Because humans make mistakes with our service. We have an automated system that will scan your website once every 24 hours or every update, whichever one comes first. And this way we can make sure that you’re always in compliance and you’re always accessible because for us, the compliance side of it is super important, right? You want to make sure that if anybody complains about your website, you have a strong rebuttal in place. You’re not going to be legally liable for anything. And that is absolutely important, but it’s also really important that actual people with actual disabilities are able to use your website comfortably. And that’s something that we test for on an ongoing basis too. Yeah. And it’s funny because when I first was like thinking and learning about creating an accessible website, an accessible website for me, but also because I give website templates to our agent grad school students, I went to the WC AIG website and started reading through the guidelines and I became completely overwhelmed. And I was like, this is going to be impossible. And then that’s how I found accessibly. And so of course, within literally 10 minutes, I downloaded it, added it to my website. And so if you want to play with the accessibility kind of app to know what it looks like on your own website, you can go to AgentGradSchool.com. And I put mine on what I also like about excessively is that you can like customize it so that it can look good, kind of where you want it on your website and how do you want it to do it. So if you go to the access of B’s website, then you’re going to see it look slightly differently than when you go to the agent grad school’s website. And I think it’s like go to both because you’ll see the difference and how you can change it. So on my website, agent, rod, school.com, you’ll see it in the lower left and you’ll see a certain icon. And when you push that icon, you can see and start pushing the buttons. You can see what actually happens to the website, and you can also see how there is no way possible that you could have done all those things and then have a website that looks, you know, kind of quote, unquote, normal to people who don’t have disabilities. There’s no way in my eyes. I had no idea how to take all those considerations and make a website that looks good to everybody with an able-bodied disability. Do you know? So that’s why I love accessibility. Anything else you want to add before we tell them the exciting gift that we’re giving them? I think I would just add that it’s really, really important to look at this. I don’t know I’ve said this already, but it’s really important to look at this, not just as something that you have to do. It’s a big opportunity. It’s an opportunity to differentiate yourself. And it’s an opportunity to work with a huge population of people that is not currently being catered to currently the estimates are that the community of people with disabilities in the United States alone has an annual disposable income of $490 billion. That’s a lot of houses. There’s no reason not to cater to this group and being one of the first movers to do it puts you at an advantage to everybody else. Yeah. Thank you for adding that. So not only do you want, if you have a website, which all of you listeners should have you also from a liability standpoint, want to have a, an accessible website, but also there’s a huge business opportunity at the same time. And so not only is it something that you want to do from a liability standpoint, but you also want to do from an inclusionary and business building standpoint. So to me, it’s a no-brainer. And so, because Rafi and I want to convince – is that too strong of a word? – motivate, maybe is a better word there. We want to help you. There we go. We want to help you make your own websites accessible. They are giving our listeners a 20% discount off of the access of the app. So normally I think, correct me if i’m wrong, it’s 490 a year. Is that right? Like 500 bucks a year. Yeah. So our standard plans, our standard plans are 490 a year or 49 a month. And with this, with this special link, you would be at 392 a year or 39 bucks a month. Yeah. Like the per year, it feels lower to me. So if you, if you want that link, it’s The Agent Grad School link. You could go to AgentgradSchool.com/accessible. And you’ll see the show notes for this episode. And you’ll also see that 20% discount code. So if you use that, you’ll save 20% off and I hope all of you will really consider it, whether it’s accessibility or some other version of your website. You know, I don’t recommend going the developer route and trying to do it yourself, but have an accessible website. It’s so crucially important as we think about just making real estate, truly an inclusionary thing that everybody, no matter who they are, shouldn’t have access to housing, as you said, play Rafi. So thank you for sharing this information. I think it’s something that we don’t always think about every day, but it’s so hugely important. And I really appreciate what you’re doing to, how about small business owners become accessible because they don’t know that there would have been another way to do it without spending a ton of time and thousands of dollars. So thanks for helping us be more accessible on the internet. Thanks so much for having me, you know, a lot of places, a lot of people talk about being able to do good and do well. And I feel like we’re one of the few places where you really get to do that. So I’m very happy to be able to help. Thank you so much. Talk to you soon. Thank you for listening to this episode of Confessions of a Top Producing Real Estate Agent. We purposely keep this podcast sponsor and commercial-free so we can focus solely on providing real estate agents with the content that will help them grow the real estate business and how about life? They love outside the business too, but we need your help to get this podcast in the hands of other real estate agents. So please, if you liked this episode, leave a review on iTunes or wherever you’re listening, and also tell your agent friends to listen in to thank you so much for supporting the show for being a listener and supporting other agents along your way to success. That’s what this is all about. See you next time. On another episode of Confessions of a Top Producing Real Estate Agent. And until then, Tom, hang with me over at agentgradschool.com. We’ll see you there.

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