Every summer, we have a book club here at Agent Grad School.
Our students pick the books–one for June, another for July, and a third for August. At the end of each month, we discuss the books and share how we are applying what we learned to our real estate businesses with you.
If you are following along with us in the Agent Grad School 2022 Summer Book Club, August’s book was Never Split The Difference: Negotiating As If Your Life Like Your Life Depended On It by Chris Voss.
“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”
–Chris Voss, Never Split The Difference
In Never Split The Difference, a former international FBI hostage negotiator, shares his time-tested and refined strategies for successful high-stakes negotiations — and discusses how we can use these strategies in all parts of our life, including – as we discuss in today’s podcast – your real estate business.
Listen to today’s podcast and learn how Agent Grad School students are applying the negotiation strategies from this book to their businesses including:
- How negotiation starts with listening, validating emotions, and creating trust;
- Using mirrors to create empathy and bond with the other party;
- Using tactical empathy to find potential pathways to an agreement;
- Labeling emotions instead of feeling them;
- Why hearing “no” is a good thing;
- How to identify a client’s motivation using “how” and “what” questions;
- Using “The Black Swan” in your negotiations;
- And more!
We also talk about the importance of preparation for negotiation and how it creates a focus and mindset aligned with these strategies – because as Voss points out..
“You don’t rise to the occasion, you fall to your level of preparation.”
Come and listen to our discussion here:
I hope you enjoy today’s book club discussion about these truly unique and insightful negotiation strategies, and experience success when you apply them to your real estate business!
To your success,
P.S. Missed the memo about the Agent Grad School Summer Book Club? That’s because you aren’t an Agent Grad School Inner Circle member or Agent Grad School student.
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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