Or is it, sh*t happens?
Well, both actually. And many times it feels like both are happening at the same time.
What’s most important when things happen, is what we do next. That will determine what happens next.
The real estate market is changing big time right now. So, what are you going to do about it?
If you’re a newer agent, or an agent that entered the market after the last big market shift back in 2008, it might feel a bit scary and unnerving because it’s different from anything you have experienced this far in your career.
But, if you want to have a truly successful real estate business, one you can depend on and one you can build a successful career on, you’ve got to learn how to succeed no matter what the market is doing.
The market does not determine your results. YOU determine your results.
Back during the last big market shift in 2008-2010, better known as the Great Recession and coinciding real estate market “crash,” my real estate business finally took off after years of spinning my wheels and going now where.
Why was I able to finally be successful when the market crashed when I wasn’t successful when times were “good.” And why was my business exploding in a good way at the very same time so many agents were getting out of the business and the majority of buyers and sellers were sitting on the sidelines?
I credit my results to three big pivots I made during this time:
#1.) I committed to being successful no matter what the market was doing and no matter what other agents were doing. I didn’t allow myself to have an out. I HAD to figure out how to make my business work.
#2.) I focused on HELPING people instead of trying to SELL people anything.
#3.) I got REALLY specific about who I could help and how I could help them accomplish what THEY wanted to do.
There are huge opportunities during a market shift.
The agents that will succeed through the shifts are the ones who see a sliver of opportunity and open that door wide enough for them to walk through it. Once they walk through the door, they decide to own the room.
You have this opportunity right now.
But, you might be wondering HOW. Or saying, “Yeah, but what should I actually DO?”
That’s why I invited a good real estate agent friend of mine and fellow brokerage owner–Lindsay Dreyer–to today’s podcast. She was also very successful back during the last market shift and we discuss what we both did and continue to do during a shifting market.
We also talk about what’s happening in the market right now, why you shouldn’t be confused, and give you strategies that will help you see the huge opportunities you have available to grow your business right now.
The reality is people buy and sell homes every single day no matter what the market is doing. Your job is to find those people, become known by those people, and offer them something they need. That’s truly all it takes to succeed in any market.
Listen in to today’s episode to learn how we did it and how you can too.
To your success,
To learn more about how Agent Grad School can help you have a successful real estate business in any market, go to AgentGradSchool.com.
To learn more about Lindsay go to CityChicRealEstate.com.
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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