From Fear to Fearless (and becoming a Top-Producer at the same time)

How They Did It


Amy Wease was my very first agent at the brokerage I started back in 2012, Dwell Residential Brokerage. Amy is featured today as part of the How I Did It series. Amy was the catalyst for me creating Agent Grad School, and I am so excited to have her here to talk about her career in real estate.

Amy shares how she noticed that Jennifer was doing things differently and wanted to do what she was doing. Amy reached out to Jennifer, she learned Jennifer’s system and her life and real estate career has completely changed. She now has a plan and system in place for real estate and her life. She shares her love of real estate, and how she went from fear to fearless while building a sustainable business.
You can find Amy here:
Amy Wease
Show Notes
[01:42] In 2011, Jennifer had just opened Dwell Residential Brokerage and Amy and Jennifer had only done one deal together. Amy reached out and called Jennifer, and Jennifer feels like it changed her life for the better.
[03:22] Amy was struggling to get her business going and she remembered seeing Jennifer give a client a huge folder of information. She had never seen anyone do that.
[04:33] Amy thought Jennifer was doing something right with buyers and she decided to see if Jennifer could help her get her business going.
[05:29] Amy became the first agent, and Jennifer wanted to show her how to do things right.
[05:59] Jennifer had so many clients and business that she needed help, but she wanted her clients to go through the same process and experience that they would go through with her.
[06:45] She wanted to train Amy on every small little step, and she felt committed to Amy and wanted to help her succeed and prove to her that she could do it.
[07:41] Amy was smart and a hard worker and Jennifer knew that if she was willing to do the steps should be a huge success.
[08:00] This is why Jennifer created Agent Grad School Buyer Edition.
[09:41] Amy’s mom suggested real estate. Amy was determined to be a writer, but she finally decided to try real estate. She got a license and then didn’t know where to go from there.
[11:30] Amy worked in new construction and did well. In 2007, she sold 34 million dollars of real estate.
[12:23] There was a vivacious environment. There were a lot of people counting their chickens before they hatched, but his haunted people after the bust. Amy was doing a good job, but she didn’t have a system for her client database or taxes or other important business building systems.
[14:02] Jennifer’s business grew substantially during the bust.
[20:03] Amy wanted to do what Jennifer is doing. She was excited to work at Dwell. Jennifer focused on clients and shared how she did it. They had the same client-focused core beliefs.
[21:45] Jennifer said she would train Amy if she promised to do everything she said. She wanted Amy to put clients through Jennifer’s process.
[22:39] The training sounded like a lot of stuff with a lot of steps. You have to be willing and open to go through the training. Having a plan is what helped her. Practicing the system and building results helped with her confidence. The system actually worked.
[26:19] It’s not just building confidence for the client it’s also about building confidence in the agent. If something doesn’t work, it not a right fit. There is no reason to beat yourself up. Clear steps with results.
[30:22] Things started to change and Amy started to feel like a professional. Now working with clients is second nature to her.
[32:14] Amy’s sales have grown over the last five years that she has been at Dwell.
[32:56] She stays in touch with people in a systematic way to grow her business.
[33:36] Amy has even prepaid her taxes this year.
[34:32] She is also investing in a real 401k this year. She sat down with an investment manager. She is looking towards the future with a 20-year trajectory.
[35:46] Real estate has ups and downs, so you have to have business systems in place. Downturns weed out the strong who survive. The person who has built a strong foundation.
[37:34] How the steps ensure that people remember you when the market goes down.
[38:59] Each business needs to be built with a strong concrete foundation.
[41:14] If you want to have a sustainable business, Agent Grad School is worth every bit.
[42:52] Amy created a real business. Her numbers were surprisingly good. There is freedom in not worrying about paying the bills and being able to do or buy fun things. Thinking about what you are bringing to the table financially and emotionally. The whole thing has been a completely different and fearless shift for Amy. Having the fundamentals in place work for her.
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Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

about your instructor

Hi, I'm Jennifer!  

I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.  

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Hey there!

Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients. 

About your Instructor

Hi, I'm Jennifer!
 I'm a real estate agent, creator of Agent Grad School and podcast host. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and business strategies you won't hear anywhere else. 

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