Tip Tuesday for Real Estate Agents

Tip Tuesday

3 Steps To Attracting Real Estate Clients You Love
(and they aren’t what you think!)

3 Steps To Attracting Real Estate Clients You Love
(and they aren’t what you think!)

Let’s get really honest right now.

Being a real estate agent is tough. There are so many things we feel like we have to do every day to make our business work.

But of all the things we have to do or feel like we “should” be doing, there is only one thing that is going to keep us in business:


Not only that, but these leads need to turn into actual clients.

If you don’t have a steady stream of people who want to work with you, you aren’t going to be a real estate agent for long.

So, how do you create leads for your business?

Do you pay thousands of dollars a month for online leads that aren’t loyal and are as slippery as a bar of soap (or whatever that saying is.)…

Do you “network” (whatever that means), cold call, door knock, call your “sphere” (whatever that means too…).

You could do all sorts of things to get leads. There are a million options. But, which is going to actually work?

What is something sustainable that you can commit to over the long haul to get you clients that value you, your expertise and want to work with you and only you and doesn’t cost thousands of dollars a month?

You’ve got to know how to ATTRACT clients like a magnet.

Once you learn this, your business becomes unstoppable.

These three steps to attract clients you love working with, and by the way, a natural by product of creating leads this way is they also love working with you and only you.

These three steps are fundamentals of creating a solid foundation in your real estate business.

And, these steps are not what you think they are.  They don’t involve things like door knocking, cold calling, open houses or any of the traditional activities that most real estate agents use to grow their business.  There are tools that don’t work if they aren’t done properly.

Once you’ve got these three steps down, you can then go on to apply them to any marketing tactic that you like–postcards, open houses, social media, your website, etc.

What I’m sharing is out of the box thinking, but it works.

How do I know it works?  You know my story by now, but if you don’t, you can start learning about it here and here.

What I’m sharing with you about how to attract clients you love is the exact step-by-step method I used to go from selling only two homes in my first FOUR years as a full-time real estate agent to now having a business that brings in over 150 happy clients per year and over a million dollars in revenue.

There is nothing special about me.  I did exactly what I’m telling you to do and you can do it too.  It still works for me today in my own business and this works for the agents that I’ve helped along the way.

This is NOT the kind stuff you’ll hear from anyone else about how to create a successful business, but hey, that’s what I’ve promised you here at Agent Grad School—secrets to real estate success that no one else will tell you and only exactly what I’ve done to go from not being able to sell one home for two years when I first started to becoming one of the top 1% of real estate agents in the country.

Watch the video above and the three videos below and do the exercises that come free with each tutorial.

It’s time to start working smarter, not harder, in your real estate business so you can have the life outside of your real estate business that you always wanted. 

Start applying these concepts to your own business today.  And, as always, if you are stuck, reach out. I’m here for you.

Three Steps to Attracting Clients You Love (and they aren’t what you think):

Step 1: Choose Your Ideal Client.  Yes, you have a choice, so get super clear on this.  It all starts here.

Step 2: Answer the Question, Why Should They Choose You.  This is where a lot of agents get stuck.  Push through.  What do you want to be known for in real estate?  What are you best at?  Who are you best at helping.  You’ve got to answer this question.  Once you do, it will change your business forever.

Step 3: Communicate consistently to your ideal client (step 1) why they should choose you (step 2). Start with wherever you are communicating naturally now–Facebook?  Instagram, email, postcards?  Wherever you feel naturally comfortable talking to people, start there.  For me, it’s email.  For other agents I help, it’s social media.  Start where you feel most comfortable and be consistent and add additional communication tools (like postcards or Facebook ads or whatever shiny object you want) later.

To your success,


P.S.  Don’t make the biggest mistake almost every real estate agent makes, which is skipping step number one.  I talk all about it in my Forbes dot com article here.


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