The real estate market is HOT right now and you know that means homes are selling and selling FAST pretty much no matter what.
But, what happens in a sizzling seller’s market like this is many sellers don’t understand the value we, as real estate agents, provide.
They don’t “get” why they should “have to deal with real estate agents.” These are not my words, by the way, but actual words I hear from people out in the wild (the wild being everyday life).
They don’t “get” why they should choose one agent over another. They think the cheapest option is the best option, for example.
Bottom line, during a hot seller’s market, it can be even MORE difficult to get listings because sellers have so many other options to chose from. They could even sell their home themselves and “save on the commission”…or at least that’s what some think.
So, if homes are selling “no matter what” then, how do you get sellers coming to YOU, wanting you to list their homes above alllllll of the other options they could choose from?
It’s simple. You’ve got to give them a good enough reason why they should.
Right after I say this, many real estate agents freeze up. What I’m saying sounds so obvious, yet, when most agents think about their answer, it’s hard to come up with something truly compelling enough or something that sets them apart.
Oftentimes an agent will say something about how they will provide great customer service and make sure everything goes smoothly and start listing out all the things they will do for a seller client once they are a client.
The problem with this answer is making sure everything goes well is what should happen no matter what. It’s definitely what the client should experience, but is that a powerful enough reason for someone to choose you in the first place?
I’d argue it’s not.
Good customer service and making sure everything goes well is what’s expected, not WHY a seller should make one decision over another in the first place. That’s like your doctor saying, “I’ll take good care of you.” It’s just what’s expected.
So, why should a seller choose you right now, when their home will sell quickly no matter what in this historic seller’s market?
Listen in to this episode to hear how you can answer that question and what you need to do right AFTER you come up with your reason so sellers start coming to you.
After you listen, the most impactful thing you can do is IMPLEMENT what you hear and go out there and get yourself a listing! You can totally do this.
To your success,
Jennifer
