Here’s another one of those “things” that real estate agents are told to do that makes no sense–single property websites.
You work REALLY hard to get a listing and then you are told to use a single property website to market it. But, single property websites are marketing DEAD ENDS, which is a big no-no if you like having clients coming to YOU.
I totally get you need a “non-branded single property website” as your virtual tour link for the MLS, but you don’t need to use that same link for all the other marketing you do for your listing.
If you are doing this (or not marketing your listing in other ways at all) you are missing out on three HUGE opportunities:
- To get MORE buyer and seller clients from your own listings;
- To get even more buyers interested in your listing. More interest = more money for your seller, which is obviously their goal. More $$ for your sellers, the happier they are, the more likely they are to refer you. Even MORE clients coming to you; AND
- Prove to your sellers you are doing more than just hiring a photographer and throwing it on the MLS.
On today’s episode of Confessions of a Top Producing Real Estate Agent, you’ll learn more about why single property websites are total losers when it comes to marketing your listings and what to do instead.
Remember, the goal of every listing is to do two things-first and foremost, get your client as much money for their property as possible. Second, it’s an opportunity for you to get more clients.
Every one of your marketing activities should support those two goals. Using single property websites does neither.
To your success,