Zillow bought ShowingTime and the real estate industry went wild. There was shock and outrage throughout the internet from agents, CEOs, and the real estate industry as a whole.
I was surprised this was the reaction from the real estate world.
Everyone seemed to be worried about one of two things (or both):
- This was “data grab” by Zillow. Agents were worried about Zillow having access to more of our data.
- Zillow is going to use ShowingTime to bypass agents entirely and allow buyers to set up their own showings.
This one may be true. Zillow says it’s not, but this acquisition comes right after Zillow becomes a brokerage where it can employ agents directly. Seems like they are moving in that direction.
There are a few problems with these theories and other theories I saw online.
First, both of these reactions belittle a real estate agent’s value down to access–access to information and access to houses.
Your value proposition needs to be about WAY more than just access.
But regardless of WHY Zillow bought ShowingTime, the more important question is HOW was Zillow in a financial position to buy ShowingTime in the first place?
It’s because 99% of real estate agents, even the ones that are top-producers, don’t know how to create their own leads so they have to buy them from Zillow and other lead generators like Zillow instead.
The one and only reason why Zillow is a multi-BILLION dollar company, is because most agents don’t know how to implement marketing tactics that bring clients to them so they pay for them instead.
Until now, Zillow’s revenue model was made purely from agents buying leads from them. I think that’s going to change, but that’s for another day.
Bottom line is that Zillow became Zillow because real estate agents need leads so bad, they created a multi-billion dollar competitor.
That breaks my heart because getting leads and converting those leads to clients who love you and want to tell everyone about you is pretty simple.
Now more than ever, the person (or company) who controls the leads (and the follow up) wins.
I want that to be you.
There is a step-by-step way to doing this and I can teach it to you.
I can show you the marketing techniques that worked so well for me that I’ve never had to pay anyone for leads.
I can show you how to have clients coming to you instead of them going to Zillow or anywhere else.
The marketing system I created is directly responsible for generating me over a million dollar per year AND only costs a few hundred $$ per month to implement. Talk about a good return on investment! 🙌
It’s the same exact system that made me want to open my own brokerage so I could give out all the leads I couldn’t handle on my own.
The agents in my office became top producing agents in our very competitive DC marketplace too. First from the leads I was giving them, and then some of them did so well on their own, they didn’t have time for my leads anymore!
Yes, you have to work hard.
Yes, it’s going to take longer than paying Zillow for a lead, but it’s the only way to build a sustainable, long-term business where YOU have all the control.
Not Zillow, not your broker, not the relo company, not anyone else but YOU.
If you don’t know how to have clients coming to you, you will forever have to pay someone else for them.
There has never been a more important time to master the skill of knowing how to have clients coming to you.
Not only does the future of your real estate career depend on it, but the future of the entire real estate industry depends on it too.
But when you know how to market yourself in a way that has clients wanting to work with you, whatever else is happening “out there” doesn’t matter.
Stop paying for leads once and for all, and have clients coming to you instead.
Stop giving all your power over to some other entity who is feeding you leads and learn how to do it for yourself instead.
To your success,
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.