As real estate agents, we are usually entering the height of the Spring selling season right now, and we are typically busy running around working and meeting with clients.
That’s all changed this year.
And with federal distancing guidelines extended through at least April 30th, we need to “stay home” and “stay safe” and do our part to contain this virus.
It can feel like someone just hit the big pause button on life in general and especially in our real estate business.
Some clients are putting their home search or home sale on hold. Plans are being changed and it feels like we should wait until this is over to get back to business.
It’s not wrong to be feeling this way.
But rather than feeling stuck in this awkward waiting period, I want to encourage you to do things that will help your business and your clients right now.
You see, whether the market is “good” or “bad” doesn’t really matter.
It’s not what the market is doing that determines your success.
To be successful no matter what is going on “out there,” we as real estate agents need to be doing certain things all the time.
And the most important thing you can do whether the market is going up, going down, or completely paused is marketing yourself.
But, not the kind of marketing you might be thinking of…
Not the kind of marketing that talks about buying or selling a house when it’s not the right time.
Nor marketing that touts how great we are, how many houses we’ve sold, or our newest listings or open houses.
No, not that kind of marketing. That kind of marketing is rampant in the real estate industry and that’s not at all what I am talking about.
The kind of marketing I’m talking about doesn’t require hounding, convincing or bothering anyone.
The kind of marketing I’m talking about truly helps people, even if they aren’t buying or selling a home anytime soon.
The kind of marketing I’m talking about doesn’t require door knocking, picking up the phone, handing out business cards, going to lunch, getting coffee, popping by our past clients’ houses, posting on social media, making YouTube videos or paying hundreds or even thousands of dollars a month for online leads.
The kind of marketing I’m talking about attracts the exact kind of clients we want and has them reaching out to us, wanting to work with us, whether real estate prices are going up or down.
This is the kind of marketing I did during the 2008 real estate crash to create a million dollar per year business.
And the best part is the marketing techniques I’m talking about are all done from the comfort of your own home.
I’ve been using these techniques in my own real estate business for well over a decade and it’s the same marketing we’ve been teaching our students in our courses at Agent Grad School since 2011.
And there’s never been a better time to learn how to market yourself this way.
So, for the month of April, I’m teaching marketing techniques and strategies that normally I only teach to our students inside our courses.
I’m doing this because what I’m going to be teaching actually works to grow your business in any market, but especially in a downturn, and I think real estate agents need to know how to do this right now.
But, in exchange for teaching these to you for free, I’m asking you for something in return:
I’m asking you to actually apply them to your business in the next 30 days.
It’s called The Agent Grad School 30 Day “Marketing You From Home” Challenge.
Here’s how it will work:
The Challenge will run from April 1 until April 30, 2020.
You must be on our free weekly trainings email list to be part of the Challenge. If you are not already on that list or you don’t already get our emails every Tuesday, join that list here.
You must also be a member of our free, closed Facebook group, The Art of Being a Top Producing Real Estate Agent. It’s a mastermind of agents throughout the country. If you aren’t already a member of that group, it’s free to join and you can sign up here.
On the first day of the challenge, Wednesday, April 1, 2020 you’ll get the first marketing lesson by email as well as the corresponding homework assignment that helps you apply it to your business immediately.
On Wednesday, April 1 at 9am PT/12 Noon ET I’ll be going live inside our Facebook Group, The Art of Being a Top Producing Real Estate to welcome you to the challenge, describe the challenge in more detail as well as explain the first marketing homework assignment so you can start applying it immediately, I’ll also answer any questions you have.
From then on, you’ll get an email every Tuesday in April with a new marketing lesson and corresponding homework assignment that helps you apply it to your own business immediately.
Every Wednesday in April at 9am PT/12 Noon ET, I’ll be going live inside the Facebook Group to explain that week’s lesson in more detail, answer your questions about the lesson sent on Tuesday, and go over the corresponding “apply it to your own business” homework assignment. Each live class will be about 20 minutes long.
There will be FOUR awards with prizes given to the award winners and announced on April 30, 2020.
Prize #1: The A+ Student Award: For every agent who does their homework assignment and applies each marketing lesson to their own business and posts their progress to The Art of Being a Top Producing Real Estate Agent Facebook Group, such as before and after, gets one submission to the challenge prizes, which will be announced on April 30. The agent who has the most submissions and shows they did their work to apply each lesson to their own business during the month of April wins. These assignments can be posted anytime during the challenge, from April 1, 2020 until 12 noon ET on April 30, 2020. The agent that has the most challenge homework submissions posted to the Facebook group gets a prize valued at $1,997, our course called, How to Create Your Own Leads Online. If there is a tie, a random drawing will occur to choose a winner.
Prize #2: The Best Attendance Award: This award and prize will go to the agent that attends the most lives classes during the month of April. If there is a tie, there will be a random drawing to choose the winner. The winner of this prize will receive the three business building books that will be part of the Agent Grad School Summer Reading Club. You’ll get all three books sent to you for free. To qualify for this prize, you just have to say “here” while watching the live class every Wednesday and your submission counts.
Prize #3: The Enrollment Award: We want to spread these marketing techniques far and wide to every real estate agent who could benefit from them. I am asking for your help to do that. Invite every agent you know to join this 30 day challenge during the month of April. You can invite agents all month long. To be entered for this award, just tell anyone you invite to join the Free Weekly Training Email list here and join The Art of Being a Top Producing Real Estate Agent Facebook Group, and tag you by simply saying @yourfacebookname invited me. For every @ you get, you receive one entry for this award. For the agent who as the most @ gets our course, valued at $1,997, How to Create Your Own Leads Online by Agent Grad School. If there is a tie for this prize, a random drawing will occur.
Prize #4: The Team Spirit Award: This award will go to the agent that has the most team spirit. This agent is someone who has given the most feedback and been most communicative in the Facebook group with helpful, supportive posts during the challenge. This agent will receive the three business building books that will be part of the Agent Grad School Summer Reading Club. You’ll get all three books sent to you for free. To qualify for this prize, you just have to be an active and supportive member of the Facebook group for the month of April. Cheer people on who are doing their assignments, ask questions, help other agents when they have a question, share your own homework assignments. This award is given at our discretion based on who we feel has the most team spirit.
An agent can win more than one award. For example, the same agent could win the Best Attendance Award AND the Enrollment award.
All you have to do to join the Challenge is:
1.) Be a member of closed Facebook group — The Art of Being a Top Producing Real Estate Agent. Join here if you are not already in that group. Only active real estate agents can be part of this group.
2.) AND also be on our Free Weekly Trainings Email List. Join here if you are not already on the list.
3.) Apply what you learn to your own business during the month of April.
4.) Post your finished homework assignments to the Facebook Group before April 30 at 12 noon ET/9am PT when the winners are announced.
The first marketing assignment will be sent by email on Wednesday, April 1, the first day of the challenge and will be followed up with a live class on Wednesday, April 1 at 9am PT/12 noon ET inside The Art Of Being a Top Producing Real Estate Agent. (And if you miss the live class, you can always watch on your own time.)
Can’t wait to see you there and all month long for this 30 Day Marketing YOU From Home Challenge!
Even though we are stuck at home and not able to sell as many homes as we would like right now, there is still a way to help your business while helping your clients during this time.
That is the kind of marketing that you’ll be learning and doing all month long.
Now is NOT the time to sit on the sidelines and do nothing. Now is the time to get back to basics and do the basics in a way you’ve never done before to get results you’ve never had before.
Yes, it’s okay to rest and take some time for self care, but at some point, you have to choose to continue to work on your business and there is plenty that can be done to create a solid foundation in your business while we are not able to do as much as we normally do. This way your business will be stronger than ever when this all blows over.
Marketing is necessary as a real estate agent no matter what the market is doing, but especially when there is a change in the economy. This is the time our clients need us most and the only way to help them is by communicating with them the right way.
Again, we are not talking to them about buying or selling a home right now, we are communicating in ways that help them right now. That is the marketing that we teach here at Agent Grad School and I’m so excited to spend the month of April teaching you how to do this too.
One last time…
To join the challenge:
1.) Be in The Art of Being a Top Producing Real Estate Agent closed Facebook group so you can post your finished homework assignments there.
2.) Be on our free weekly training email list so you receive the training every Tuesday and can get started before I go live on Wednesdays to answer your questions.
To be eligible to win the prizes:
1.) Invite your friends to join us for the 30 Day Marketing You From Home Challenge anytime in April and have them @ you when they join the Facebook group. They also have to be on our weekly free training list. (Enrollment Award)
2.) Apply what you learn to your own business and post your homework assignments anytime in April (A+ Student Award)
3.) Be an active and supportive member of the group (Team Spirit Award)
4.) Attend the live classes every Wednesday at 9am PT/12 noon ET and say “here” anytime during the live class (Attendance Award).
Awards and prizes will be announced on April 30 on the Facebook Live at 9am PT/12 Noon ET, the last day of the challenge.
Get your marketing the best it’s ever been for free all month long! Learn and apply new techniques and strategies and apply them to your business during the month of April so you can be back in action swiftly when the social distancing is over.
Once you set up your marketing correctly, which actually takes a lot LESS time than you are likely doing right now, you can forget about it. And that way it will be working its magic in the background for your business while you can focus on clients that have chosen to work with you.
That’s the definition of a dream business if you ask me. Enough clients coming in automatically, on their own when they are ready, excited to move forward and work together. That means spending days focused solely on helping clients and never be on the hunt for another client ever again.
A business like this IS possible, no matter what the market is doing. I’ve done it and I’m going to teach you how to do it too.
And, so much of this can be done from home that now is the perfect time to be doing this.
At some point during this pause in the market, you have to make a very clear choice about how to react to this. At some point, you have to decide whether you want be in business or choose to be out of business. It really is up to you. Not the market. YOU.
The market is not responsible for your success. You Are.
Well, actually, your marketing is.
I hope you choose to stay in this business and market yourself in a way that positions you as an expert to your clients and shows them that you’ve got their back no matter when they will buy or sell a home next, and no matter what’s going on “out there” in the market.
Marketing yourself this way is the path to unshakeable success in this business. Whether the market is up, down, or paused, we should always be communicating this way with our clients. No matter what.
As Zig Ziglar famously said, “You can get everything in life you want if you will just help enough other people get what they want.”
That is exactly what we are talking about here and that is the kind of marketing you will be doing.
This is how you can bring everything you’ve ever wanted into your life. That I know for sure. How you get there is through marketing yourself correctly to the right people.
I’ll show you how to do exactly that all April long. All you need to do is apply it to your business.
You got this! 💖
To your success,
Jennifer Myers, Founder & Master Instructor at Agent Grad School
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.