I want every real estate agent to hear this loud and clear: STOP SHOWING HOUSES TO PEOPLE YOU’VE NEVER MET BEFORE.
Just to make sure you got this:
STOP MEETING STRANGERS AT HOUSES!
Not only is meeting someone you’ve never met dangerous, opening doors for strangers is not a worthy value proposition.
It doesn’t answer the question, why should someone choose you.
Because any other real estate agent can do the same exact thing.
If your value proposition is who can show up to unlock a door the quickest, you will be quickly and easily replaced by the next real estate agent because nothing is setting you apart from every other real estate agent out there.
Instead of opening doors quickly, you need to add true value to people’s lives from the first moment they come in contact with you.
When it comes to the beginning of a client relationship, which is what we are talking about today, require that your potential client meet with you first.
Yes, I get that online leads won’t want to do that. But, as you know, here at Agent Grad School, we believe there are far better and less expensive ways to get clients than paying for them.
On today’s episode of Confessions of A Top Producing Real Estate Agent, learn why first having an initial consultation with every single client is crucial to your business and even how to get buyers to want to show up to one.
The secret to getting a buyer to show up for an initial consultation is to explain the benefits they will get from this meeting.
You’ve got to clearly explain, what’s in it for them, what they are going to get out of this meeting and answer why should they meet with you.
If you aren’t giving them a good enough reason to meet with you, they won’t.
In today’s episode freebie, get the exact email I’ve been using for over a decade to explain why a buyer should come to the initial consultation. This email has a 90% conversion rate.
Any buyer who doesn’t attend an initial consultation, doesn’t get to move forward to the next phase of working togeher–seeing houses.
No meeting, no showings. Period.
Having this policy has saved me hundreds of hours of driving around unnecessarily with disloyal or noncommittal buyers and allows me to focus on buyers who have committed to me and see my value.
Now that’s a fun real estate business.
Having requirements and setting boundaries with your clients and potential clients helps everyone. It’s good for you, it’s good for your clients and it’s good for business.
Plus, you’re worth it. Why would you want to be running all over town with someone who won’t give you an hour of their time or commit to working with you before you give them hours of your time showing them houses?
Requiring a buyer to meet with you for thirty minutes before you start showing houses every weekend is not asking too much, and may even save your life one day.
It’s that important.
Listen to today’s episode and start implementing this in your business today to keep yourself safe while answering the question why should someone choose you.
What you hear on today’s episode is likely different than what you may be hearing elsewhere, but a business like this is possible and way more enjoyable than dealing with online leads who just want you to open a door.
Listen to today’s episode, download invitation to the initial consultation email and start implementing today.
If you need more help with how to implement this in your business, we teach you exactly how to do this inside Agent Grad School. There is a step-by-step process we teach that will completely change the way you work with buyers and how buyers see you.
Now more than ever, it’s time to finally have the real estate business you’ve always wanted, full of clients that actually want to meet with you before asking you to show them houses and who won’t waste your time.
We’ve got a proven, step-by-step roadmap to do this and can show you how to do this in your real estate business too.
To your success,
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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