We are on to Pillar #4: The Under Contract Phase.
This is the phase where so many agents get tripped up, but it doesn’t have to be that way!
Because the majority of real estate agents (me included) fall into one of these camps:
They spend way too much time in this section of their business, which ultimately ends up hurting their business because there is not enough time to do all the other things you need to be doing to keep clients coming in and happy…
They don’t spend enough time managing and setting up a system for this phase of their business that things fall through the cracks–deadlines get missed, there aren’t enough timely updates to clients who are wondering what the heck is going on, etc…
They delegate this part of their business too early, which means spending money they could spend elsewhere to grow their business…
They delegate this part of their business at the perfect time, but they do it in a way that turns their clients off.
If any of these describe you, raise your hand. 🙋♀️
I was in camp #1 for a LONG time and then I fell into camp #3 for a while before finally getting the under contract phase of my business to be frictionless for both me and my clients, while also being super-efficient AND cost-effective all at the same time.
What I learned from stumbling for YEARS every time a client went under contract was this part of my business was actually the easiest place I could save time and money, even though at first it was the place hemorrhaging both.
There are so many misconceptions about the under contract part of a real estate agent’s business being thrown around.
People are making it way more complicated than it needs to be.
And, you also don’t have to spend a lot of money to get your time back in this part of your business while creating an amazing experience for your clients at the same time.
That’s the goal, of course, isn’t it?
- Create a business that gives you the time freedom you want;
- While creating an amazing experience for your clients so they are happy and want to refer you and use you again; and
- Without spending money unnecessarily to accomplish these two things.
I say it every day to our students inside Agent Grad School–the under contract part of your business is the best place to save time and money while still wowing your clients.
Once you are at the point that you have your system down and clients are coming to you so rapidly that you don’t have time to handle all the to-dos in the under contract phase, THAT’S the moment to hire someone to help you.
And, the good news is…
If you do what I’m suggesting you do in this episode, getting your TC or assistant up and running to take over these under contract tasks will be a breeze.
I’m all about saving time and money in your real estate business, as you know, and this episode will help you do just that.
To your success,
Resources mentioned in this episode:
Join the Agent Grad School Inner Circle (You’ll get the quiz about which 5 pillar you need to work on and be invited to the upcoming 5 Pillars webinar too)
Pillar 1: Marketing YOU
Pillar 2: The Initial Consultation
Pillar 3: The During/Doing Phase
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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