If you’ve listened to more than one episode of the podcast, you know that in order to get clients, you have to answer the question — Why should someone choose YOU vs. every other real estate agent in your town?
If you find an answer to that question that resonates with buyer and sellers, you’ve got a successful real estate business on your hands.
But HOW do find your answer to that question, especially when you don’t feel like you have anything different or special to offer?
I asked one of the real estate industry’s leading experts in marketing and branding to discuss his top out-of-the-box strategies that you can use to find what makes you and your business different or unique.
Brian Boero is the Co-Founder and CEO of 1000watt, the housing industry’s go-to branding and marketing agency.
Every day, he and his team at 1000watt advise the biggest names in the real estate world on how to stand out in their branding, marketing, ads, communications, and digital design.
I asked Brian to give the Agent Grad School community advice on how to find the thing that differentiates them.
Get your pen and paper ready for this episode as you listen in and learn:
- How to differentiate yourself in a way that is both memorable and meaningful to your ideal client;
- Why having a unique point of view is necessary to differentiate yourself;
- How to add “Big Little Things” to your business in a way that has a big impact on your clients;
- Why answering “The World Would Be a Better Place if …” could help you find your niche; and so much more!
You will learn so much about how to market and brand yourself as a real estate agent in this episode.
This is the kind of advice that Brian’s clients pay tens of thousands of dollars for and he’s sharing it with all of you right here.
Thank you to Brian and the entire team at 1000watt for what you do for our industry and for sharing your expertise with our agents on this special episode.
Learn more about 1000watt and the work they do in the real estate industry here. For a completely unbiased and unique perspective on the real estate industry, I highly recommend signing up for their email newsletter here.
To your success,
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.