Every summer, we have a book club here at Agent Grad School.
Our students pick the books–one for June, another for July, and a third for August. At the end of each month, we discuss the books and share how we are applying what we learned to our real estate businesses with you.
If you are following along with us in the Agent Grad School 2022 Summer Book Club, June’s book was This Is Marketing by Seth Godin.
“Marketing is the generous act of helping others become who they seek to become.”
― Seth Godin, This Is Marketing
This book is a true must-read for every real estate agent. Why? Because it completely redefines how we think about and approach our marketing.
Author Seth Godin breaks marketing down into 5 steps, and on today’s podcast, a few of our students and I are sharing how we are applying these five steps to our real estate businesses.
Learning and most importantly, applying, these five steps will change the way you think – and the way you act – when it comes to marketing your real estate business.
The fact is, marketing is more than how to find clients, or how to attract clients. It’s about finding your niche, and seeing your marketing as a way to help those people find the change they are looking for.
And we do that by telling a story that matches the narrative and dreams of our audience.
Without a story, there’s a connection missing. Without a story, and without conviction to help others solve their problems and achieve their dreams, even the coolest looking “marketing” won’t produce the results you are looking for.
Listen in to our discussion here:
We hope it helps you redefine how you market yourself as a real estate agent as much as it did for us.
To your success,
P.S. Missed the memo about the Agent Grad School Summer Book Club? That’s because you aren’t an Agent Grad School Inner Circle member or Agent Grad School student.
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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