Social Media: How to Make It Work for You As A Real Estate Agent

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I'm Jennifer Myers, Founder of Agent Grad School and host of Confessions of a Top Producing Real Estate Agent, The Agent Grad School Podcast.  My goal for each episode is to give you actionable steps you can implement today to grow your real estate business.

Marketing
Mindset
Getting Clients
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Hey there!

>Transcript

Here’s the thing about social media…

It’s simply a tool to get in front of your ideal clients.

It will work or not work because of the strategy you apply to it.

Just like a hammer is a tool to create something and you have to know how to use it effectively to get the results you want, social media–any marketing tool–whether it’s social media, or phone calls or postcards, or knocking on doors, or an email newsletter or Google Pay Per Click, or a Facebook ad–they are merely tools to get in front of your target market.

It’s not the tool itself that works or doesn’t. It’s the strategy you apply to the tool that makes it effective or not for growing your real estate business.

I hear from our students all the time, “I’ve done X before (whether it’s social media or an email newsletter or whatever tool they’ve tried in the past) and I’ve gotten no clients from it.”

And I’ll look at HOW they’ve been using that tool and know exactly why.

One student in particular I’m thinking about said the same thing about social media. I took one look at her account, and told her to make just one change to what she was doing.

Within a few months, she got 16 clients from the same social media account that wasn’t working before to bring her clients. No hustling, no networking events, no money spent on clicks or ads. Just clients reaching out to her, seeking her out, wanting to work with her.

Now it’s the main way she gets clients.

One tiny tweak to the strategy, huge results.

That’s typically all it takes to get the results you want to see, but sometimes we are so close to it, we can’t see the change we need to make on our own.

So, on today’s episode you’ll learn the three step strategy to get social media working for you as a real estate agent.

This strategy is completely different than the strategy an influencer would use or someone selling a physical product would use.

And it works.

It’s the same strategy you can apply to any of your marketing tools to get them to work.

And it’s one of the marketing strategies I teach inside Agent Grad School.

Listen in to today’s episode to learn:

  • How to successfully attract clients using social media;
  • The very important difference between social media tactics vs. social media strategy;
  • Why social media without the right strategy will never work; and
  • My easy 3-step process to social media success.

To your success,

Jennifer

Want to learn the tweaks to make to your marketing so clients come to you without having to spend money on ads, clicks or show up all over town? Join us inside Agent Grad School.

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