Why You DON’T Need A Facebook Business Page

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I'm Jennifer Myers, Founder of Agent Grad School and host of Confessions of a Top Producing Real Estate Agent, The Agent Grad School Podcast.  My goal for each episode is to give you actionable steps you can implement today to grow your real estate business.

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Exhausted by doing so many things to get clients and still not having enough clients consistently?     

“They” tell you to drive all over town stopping by at peoples houses, write notes, post on Instagram, YouTube, Facebook, call everyone you know every few months, send postcards, hand out your business card wherever you go, and things like that.  

It’s all way too much.  

You can’t do all the things.  

Even if you could, you shouldn’t.


  • First and foremost, because there are waaaay more fun things to do than trying to get clients. (Like, literally anything else.)
  • Second, clients should be coming to you, not you chasing after them.  It’s one of the natural laws we teach you how to make work for you inside Agent Grad School.    
  • Third, you can’t have getting clients be a full time job because you already have a full time job helping clients when they are ready to buy and sell.  You should be spending 90% of your time on THAT.  And, when you have enough clients to meet your goals (which you will), you won’t have any extra time to spend on getting clients. 
  • Last but not least, you shouldn’t have to hire people to get clients.  Getting clients is what YOU should be spending the remaining 10% of your time on in your real estate business.  Getting clients is YOUR job, no one else’s.  Getting clients is the one thing you should never delegate.  

So, how can you get all the clients you need by only spending 10% of your time getting  clients?

Focus only on the things that get you the biggest output for the smallest output

You do less to get more.  It’s one of our mantras inside Agent Grad School.  

Do less, get more.  

But, how do you actually do that?

You stop doing things that don’t directly lead to the results you want.  

Do you want to know the very first thing you can STOP doing in your business?   

Your Facebook business page.  

It’s useless.  

Posting on there won’t bring you even one client.

I explain WHY this is the case and what you should be doing INSTEAD OF FACEBOOK to bring you more clients, more consistently on today’s free training episode of Confessions of A Top Producing Real Estate Agent.  

Listen here:

Links Mentioned In This Episode:

The Most Important Part of Any Real Estate Agent’s Marketing Strategy

How Real Estate Agents Can Get Leads and Clients From Their Website

How I Built a Million Dollar Real Estate Business Using My Website and An Email Newsletter

To your success,

P.S. If you want to learn even more about how you can do less in your real estate business and get more of everything you want:

  • More clients
  • More consistently
  • More time doing things you love (and less of the things you don’t like)
  • More of the real estate business you imagined when you decided to become a real estate agent

That’s exactly what we teach our Agent Grad School students! I give you my simple, proven, step-by-step process for you to have the real estate business full of clients you love working with.

If you are interested in getting more of my help to grow your real estate business, you can become a student here.

We keep our class size small so sometimes there is a waitlist. If you see that enrollment is closed, just stay tuned to your email inbox and I’ll let you know when spots open up.

I can’t wait to meet you and help you even more!

To your success,


Episode Transcript

On today’s episode Why you don’t need a Facebook business page as a real estate agent and what you should be doing instead to get more clients more consistently. Welcome to this episode of Confessions of a Top Producing Real Estate Agent I’m your host. Jennifer Myers, listen in. As I share exactly what I did to go from not being able to sell a house for years to becoming one of the top 1% of agents in the US to even opening my own brokerage full of agents, help me serve all of the clients that were coming my way. I taught those agents the same strategies I use and date two became top producing agents. Now through this podcast, and AgentGradSchool.com. I’m sharing those same modern marketing and business strategies with you. Most of which I learned from looking outside of the real estate industry, no fluff, no theory, no outdated sales techniques or paying for leads, just the exact steps to get you the real estate business you’ve always wanted. And the life outside your business, you’ve always wanted to let’s make it happen. And dive into today’s episode. We’re talking about Facebook today and specifically whether or not you as a real estate agent should have a Facebook business page. Does it make sense? Is it worth your marketing time and maybe marketing dollars and spoiler alert? I’ll explain in today’s episode. Why actually it’s the biggest waste of time when it comes to getting clients, unless you’re using it for one specific reason, which is to do Facebook ads. So I wanted to do this episode for a few reasons. I speak to many of you who are listening, and when I ask you what you’re doing to get clients, oftentimes you say that you’re being told by other coaches or your brokers that you should be on Facebook. And when I dive, ask a little bit deeper questions, like literally, what is the strategy you’re being told to do on Facebook? Because Facebook is just a tool. It’s not a strategy. You need to apply a strategy to any marketing tool that you’re planning on using. And when I ask, you know, what, what specifically are you being told to do on Facebook? Many of you say you’re being told to have a business page. And every time I hear that from a real estate agent, my heart drops a little because truly it might be the very worst thing you can do to get clients. And I’m going to explain why in today’s episode, it’s a huge waste of time and less. You’re using it for ads because you need to have a Facebook business page to run ads. We have not running ads. I, you really should rethink your strategy of whether or not you have a business page on Facebook. So I don’t know why so many of you are being told that having a Facebook business page is a good idea, but I’ll explain exactly why it’s not, it doesn’t work to get clients. And it’s a kind of a, of your marketing time here. And just a few minutes. The second reason I wanted to do this episode is because I see so many, Agent starting a Facebook business page is still today. I get the emails asking me to like them even now, and Facebook business pages were once a good idea, but then Facebook did this kind of a bait and switch and ruin them for all of us who started them back when Facebook was kind of promoting them. So I’ll explain how that all happened and what that means for us now and in this episode, and then last but not least, the reason I wanted to do this particular episode on Facebook business pages is that as real estate agents, we are told to do so many different things to get clients. And so many of these things that you’re being told to do just don’t work, or maybe they’ve worked in the past, but they don’t work now. And this having a Facebook business page, unless you’re doing ads is one of those things. When it comes to marketing yourself and you’re real estate business to get clients it’s crucially important that you choose only a few things that actually work and you do them consistently, and you do them in a deep way consistently over time. And you add value using these tools, the things that are the least time-consuming and that produced the biggest returns for your business is really what you should be focusing on and only what you B should be focusing on. And frankly, you know, I ran a million-dollar business with really doing only two things to marketing tools and having a really let’s say useful strategies apply to only two marketing tools, email, and my website, everything else I didn’t do. So I know so many agents are being told to run pace, postcards, stop by. I do all of this stuff, cold call, call your sphere, all that stuff. It’s such a huge waste of time. And frankly, like, it’s really not fun to do any of it. One thing we teach our students at Agent Grad School is to do less, to get more that’s one of our mottos do less, but do it better to get more because you can’t spread yourself so thin trying to do everything, pick one to three, maximum three marketing tools and learn the right strategy to apply to those tools. And another really crucial point is to make sure that you enjoy doing those marketing activities. So you don’t want to pick something that you like you hate doing, even if it brings you a bunch of stuff, because why are you going to sign yourself up for a job that you hate? So in part of that, sometimes especially the hardest part for some of our more seasoned agents is letting go of the things that they’ve been told to do, or maybe they’ve been doing for a long time, that don’t actually work, letting go of those things that you spent time or money on in the past that don’t actually bring you direct results from that activity. It’s really hard for a lot of agents to let that go. But here’s what you should be focused on focusing on when it comes to marketing, how to get clients consistently have consistency and income and have more time to enjoy it, your life outside your business, because that’s the goal, right? Let’s all work hard, but let’s play even harder. So here’s what we’re going to talk about in today’s episode. First, I’ll explain what a business page is just to make sure that we’re all on the same page, about what specifically I’m talking about in today’s episodes. There’s several pieces to having a Facebook strategy. And the only part that I’m talking about right now is a Facebook business page. Not Facebook whether or not you should be on Facebook, whether or how to use Facebook. That’s not what we’re talking about. I’m specifically talking about whether or not you should have a Facebook business page. So I’m going to define what actually is a Facebook business page. Next, I’ll explain why there are they for most real estate agents are completely useless to get clients. And I’ll back up that claim with statistics and facts that will blow your mind. When I heard that, I was like, no way so sad. And, and again, there’s only one and only one reason to have a Facebook business page, unless you are doing this one thing, which is placing ads, you don’t ever need a Facebook business page and you could even delete the ONE you have, or if you haven’t started, ONE great. You’re smarter than the rest of us. Don’t start ONE because you can spend more of your marketing time elsewhere. That’s going to reap you more benefits, more output for the input, and then last but not least, I’ll tell you what you should be doing instead of being on Facebook to get more clients more consistently. And Why, it’s a better tool. So let’s dive in with first clearly defining what we’re talking about, the Facebook business page. So the Facebook business page is not your Facebook personal page. Those are two totally different things in order to be on Facebook back, whenever you started on Facebook, you created a personal page. That’s not what I’m talking about here. What we’re talking about is the separate page. Facebook offers businesses. The biggest difference to know whether or not your on a personal page or a business page, is that on any, on your personal page or really any per any other person’s personal page? People who friend you and people can friend you, and you can friend other people on a Business page. People have to proactively like that page. And that page not like go get likes. Essentially people have to, your followers have to like your page, unlike your personal page, where you can friend somebody and they can friend you a business page has a ONE is a one-way street. They can only like you. So for today’s episode, we are talking about the pages that people have to like, and can’t friend. So that’s kind of the easiest way to think about it. I think that’s the easiest way in layman’s term to kind of describe the difference. So we are all on the same page right now. We are talking about a business page. People have to proactively like not your personal profile page, where you confront people and people confront you. Okay. So why do you not need a Facebook business page? There are many reasons, but I’m going to give you the top three reasons why you don’t need this for your Real Estate Business number one, like just mentioning you actually have to get people to like your page in order for them to even have a chance at seeing anything you post. So if you are planning on starting a Facebook page, no one, I mean literally no one, like not your friends, not anybody that you have any connection with on Facebook, not one person will see anything you post or have a chance at seeing anything you post until you get them to like Page. And if you want people to like your page, as we always talk, what about it? Agent Grad School you have to give them a good enough reason to what are they getting out of liking your page? So if you want people to like your page, you have to give them a reason. What is that reason? Are they going to get something? There are businesses who are successful at getting likes by giving things in return, especially things like restaurants or things like that. If you like your business page, you get a free coupon, something like that. Doesn’t, it’s really hard to get people to like your page as a real estate agent. Yes. You can simply ask them, but again, most people aren’t going to like something or have, you know, be willing to have you in their newsfeed unless you give them a reason. The too. So, but before you to start thinking of your answer to how you get people to like your page, let me move on to the second reason why I don’t think you should have a Facebook business page for your real estate business, because you’ll probably just kind of not even waste any brain cells on thinking about how you’re going to get people to like your page. The second reason, it doesn’t, it didn’t really make sense for most real estate agents to have a Facebook business page is because even those who you can somehow convince to like your page and there, I have seen different numbers here, but I’ll site a particular study, by the way, under ed at your rank checker did a study and found that only 6.5% of people who like your page actually see your content. So I’ve actually seen other stats throughout the internet that said it’s something more like 2%, but it wasn’t like an actual study that I could site. Or when I did see a sight or a study, when I clicked on the link, it, you know, led to a page that no longer existed. So I think six and a half percent of the people who liked your page, seeing your content is probably a bit high, but let’s just use that number to do some math. So let’s say you somehow manage to get a hundred people to like your page or a thousand people to like your page. That means only six people out of the hundred or 60 out of that, a thousand are actually seeing what you post on your business page. And it’s probably even less than that because they probably You. You would have to post so often for that, for that timing to work, that you’d be posting all the time in order to get to that six and a half percent or to those six people. And again, I think it’s much lower because I don’t know, like, just start looking through your scroll. You’ve liked businesses. You’ve liked things in the past. When is the last time that you saw a Business page of any sorts that you’ve liked in the past, go through your newsfeed. I have been tracking this for a long time because I keep dividing and deciding whether or not I want to delete my Business Facebook page, which chances are I will in the near future. And I never see business pages that aren’t sponsored with ads ever scroll through organically in my newsfeed. Now, number three, the third reason that you don’t really need a Facebook business page is because you have no control over what people see when they see it, how they see it. And that could change at any point. Also, so Facebook can see constantly makes decisions about their algorithm. That algorithm is essentially what allows you and I, and anybody who your friends with, or who likes your page to see what people post. There was a time kind of before 2010, that there that Facebook business pages showed up in people’s feed. In fact, the number was 16% of the time and probably higher and the very beginning, but what happened was Facebook has made many, many changes since then to their algorithm over the years. And specifically, they’ve made to very specific changes that really kinda move the Facebook business page. Aside from their algorithm, from showing up in our feeds specifically, they had to find a way to gain more revenue, which was through ads. And you can’t blame them for that. It’s a publicly-traded company. Their entire reason for beinga publicly-traded company is to have revenue, have income. So they have to do what they can to increase that income and that revenue, and they do it through ads. So that’s why I say having a Facebook page is great. If you want to run ads because your ads will show up in the newsfeed, you pay for that. The second reason their, their algorithm has changed is because their users, you and you and me as Facebook users have said that they want more personal content. I get that Facebook we use Facebook to connect with other people now necessarily to connect with businesses, obviously, except for us to add revenue that they want. So Facebook, so you decided that organic or free content, all C would be personal. And the only Business type activity that we see in our feeds would be ads, which is really smart business decision for them. And I think makes many of their users happy, but at when it comes to whether or not you should be spending your marketing time and dollars for your real estate business, DON a Facebook business page. It really, and it makes that idea obsolete, obsolete. Unless again, you want to run ads because if you want to run ad, you have to have a lot Business Page. So those are there many more reasons as to why have you a Facebook business page doesn’t make a whole lot of sense, but I’ll stop there with those three big, main reasons. Why? Because it comes down to people not seeing it because either they haven’t liked your page. It’s tough to get them to like it. But even if they do like it, they won’t see anything that you post, unless you do Facebook ads. So all that said Why do you feel Facebook Business pages exists and who should use them? ONE word ads. If you plan on doing Facebook ads in your real estate business, then you should have a Facebook business page. And although today’s episode is not going into a Facebook ads conversation, just know that this was the one and only reason for you to have a Facebook business page. And if that’s you, The definitely, you want a, Need a Facebook business page and you need to not only use it to run ads, but you have to consistently post share value, added content on your page to the tune of at least once a day, because if you’re running ads, then people will see your page. And then you have to look like you are actually using your Page for more than just the ads. So if that’s you, we teach you how to do consistent content on your Facebook business page, specifically how to have to post per day, every single day of the week in less than an hour a week. That’s one of our bonuses for our Agent grad school students. So we teach you how to do that if you’re running ads, but if you’re not running ads, then you don’t need to be posting that much. If you’re interested in how to do that, kind of posting on your Facebook business page, because you are planning on running ads. And by the way, we do not teach how to run ads on a, an Agent Grad School because I’ve never used it to grow my business. But if you do plan on running Facebook ads, and you want to know how to post two times a day and less than an hour a week, then that is something you get as an Agent grad school student. And you can go to Agent Grad School dot com forward slash weightless to be notified when our next enrollment period begins, which is coming up soon. So just to recap, we’ve gone through what a business page we’ve talked about, the top three reasons why it doesn’t make sense for most real estate agents to have a Facebook business page, mainly because no, one’s going to see anything you post over there. And we’ve talked about the one reason why you should have a Facebook page, which is running ads, but last but not least, I want to talk about what else you should be doing instead of focusing on Facebook ads or excuse me, Facebook page, business page. For those of you who’ve been listening for a while. Now, you already know what I’m going to say. Don’t use. So let’s say it together. So everyone else can hear us. The number one thing you should be doing instead of Facebook is let’s say it together. Now, building your email list and emailing your list every single week with value, add information that actually helps them get from where they are, to where they want to be when it comes to their real estate dreams and the real estate decisions. Now, in today’s episode, I’m not going into how to do all of that. We have so many episodes telling you how to do this, and I will link to those in the show notes. When you go to Agent Grad School dot com, click on podcast, and then go to the episode called Why. You don’t need to have a Facebook business page and I’ll link to some of those episodes. So you have quick and easy access to how to build an e-mail list and how to send them value-added content every single week. That is how I built a million-dollar business, as you all know. So I’m happy to teach you how to do this in your own business, and even give you the content to send to your list when you become an Agent Grad School student. That’s what we, that’s. What we teach is the foundation of what we teach is how to have control over your marketing. So rather than having to be subject to an algorithm you deliver, and you make sure that people see your emails every single week, and we teach you how to do all that in Agent Grad School. So you can join that weight waitlist Agent Grad School dot com forward slash waitlist. If you want to be notified when enrollment opens again, which is coming soon, we teach you all about how to build your email, us who should be on the list, what you should send them, how to get people to stay engaged, not unsubscribe. There is a magic formula for doing that, which includes having really good email, subject lines, having one value-added article every single week and much, much more. So in the meantime, if you don’t have a Facebook business page, I’d recommend not starting ONE unless you immediately plan on running ads. And if you have a Facebook business page to decide whether or not you still need it, or you should be spending your time, or sometimes your money posting on it, if you don’t plan on doing Facebook ads, anytime in the future, you really don’t need to have a Facebook business page and maybe you archive it so you don’t have to keep posting on it. The worst thing you can do is have a Facebook business page where if by chance somebody ends up on it and it doesn’t look like you’ve posted for a year, don’t do that. So if you’re not posting on, if you have a Facebook business page and you don’t want to delete it, cause you think of some day, you might run out, then just archive it or hide it. There’s ways to do that. You can follow instructions in Facebook and you can just kind of have it disappear so that you can decide what to do later. But I just want my hope. And my goal is for you to know where to spend your time and money marketing your business so that you can get the greatest returns. And the Facebook business page is not the place for most agents. So here’s to one less thing you need to do in your real estate business. Just cross it off your list once and for all cheers to that. And I hope that this episode has given you a sigh of relief and given you just a little bit more clarity about what you should be spending your time on and what you can stop spending your time on as a real estate agent to get clients and build your business. So we’ll see you next week. On another episode of Confessions of a Top Producing Real Estate Agent have a great week. Thank you so much for listening to today’s episode. Remember change happens when you take action. So apply what you learned today to your own real estate business. If this episode has helped you subscribe, leave a review and share it with all your real estate agent friends, and as always, if you want even more great resources to create the real estate business you’ve always wanted and have the life you want outside your business to head over to Agent Grad School dot com and sign up for the free weekly trainings, you’ll get free classes, discounts, and other goodies that only go out to real estate agents on that email list. See you next week right here on Confessions of a Top Producing Real Estate Agent The Agent Grad School Podcast. View show notes and listen to audio recording here.

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