I know the advice we get as real estate agents is to be everywhere and help anyone buy or sell a home.
How’s that working for you?
It’s old-school advice and it doesn’t work. Or if it does work, it’s so exhausting it leads to burn out fast.
Want to pull in clients like a magnet without having to be and do everything? More clients then you ever imagined?
Choose a niche.
You knew I was going to say that didn’t you. 😉
But, that’s only the first step.
After you decide WHO you want to help (that’s what choosing a niche is), the next step is you have to figure out how you can help those specific people.
How do you do that?
You figure out what they need and want when it comes to buying or selling a home. You figure out a way to legitimately provide that to your clients. You identify a problem they have and you figure out how to solve it for them. (By the way, every buyer and seller has a problem to solve or they would have already bought and sold a home and real estate agents wouldn’t exist.)
Once you figure out your unique version of this, you and your real estate business will be a powerful magnet pulling as many clients as you need and want to you.
On today’s podcast, I’m sharing a beautiful example of an agent who has done this successfully.
Harrison Casagrande is the founder of Florida Military Realty, a real estate company that helps veterans and active military buy homes in the Miami/Palm Beach area of Florida.
His story is a testament to the power niching can have in your real estate business.
When Harrison moved to Florida during his military service, he was frustrated by the lack of real estate agents and lenders who could help him understand his VA benefits.
Years later, when he separated from the military and was deciding on a career for his next stage of life, he decided he wanted to solve that problem.
So he became a real estate agent and did exactly that.
He defined the value he could provide to people moving to the Miami area who were in the military. He became an expert in VA benefits, learned what each community in the area could offer his clients, and developed a network of lenders, appraisers, and inspectors who understood VA benefits and could help his clients get to the finish line.
His goal wasn’t to sell them a house, it was to talk to each client about their options and help them decide if buying a house was the best decision for them.
And by following this dream of helping others, he was able to fulfill his own dream of having a successful and impactful real estate business.
Listen in to this episode as Harrison shares how he successfully niched and how you can too. He also provides great advice for any real estate agent who wants to help active or retired military service members and their families.
What I love most about Harrison’s story is that he isn’t focused on just selling houses. He’s focused on welcoming military service members to the areas he serves and providing a sense of community. Helping them find a home is just one of the many ways he does that.
You will learn so much from Harrison about how to niche successful and specifically how to help active and retired military service members.
Listen in here:
To your success,
Agent Grad School is the best online business school for modern real estate agents. We teach a proven system to have a successful real estate career using smart, unconventional strategies and modern marketing methods to attract clients.
about your instructor
Hi, I'm Jennifer!
I'm a real estate agent, creator of Agent Grad School and host of the podcast Confessions of A Top Producing Real Estate Agent. I teach real estate agents the exact steps I used to become one of the top 1% of agents in the US using online marketing and modern, out-of-the-box business strategies.
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