Lesson #5-The Most Important Part of Any Real Estate Agent’s Marketing Strategy

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I'm Jennifer Myers, Founder of Agent Grad School and host of Confessions of a Top Producing Real Estate Agent, The Agent Grad School Podcast.  My goal for each episode is to give you actionable steps you can implement today to grow your real estate business.

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Agent Grad School real estate agent marketing strategies

This is the last week of the 30 Day Marketing You (From Home) Challenge and the most important part of whether or not the strategies you learned all month long will work for you.

There is no doubt that these marketing strategies work.

They’ve been proven to work, not just by me, but by the other agents who have implemented them as well.

So, how do you know whether they will work for you?

You keeping implementing, keep refining, keep improving until it works.

As Henry Ford famously said, “Think you can or think you can’t, either way you’re right.”

One of the best things you can tell yourself in order to succeed is to “embrace the suck” as Brene Brown calls it.

We get excited to start something new and then when we get halfway through it and only then do we realize how it will be 10 times harder and take twice as long than we ever imagined.

That’s the moment when we start telling ourselves things like, “This will never work for me.”

But, if we push through that uncomfortable part of being new at something, on the other side of that is where everything we want lives.

She has a strategy for how to “embrace the suck of new.” So when you hit that middle of the road part of being new at something, remind yourself of this:

Step 1: Name it.

When you are new at something and you hit that part where things feel hard, awkward and out of control, that’s called a FFT (effing first time). Simply tell yourself that’s what you are experiencing.

Remind yourself, “I’m in a FFT.”

And the fact that you are willing to feel those feelings of being new — how awkward and terrible sucking at being new at something feels — is actually you being brave.

Step 2: Normalize it

Tell yourself that this is normal, this is how being new at something is supposed to feel.

Change your perspective and change your expectations–tell yourself this will take twice as long and be 10 times harder than you originally thought.

And that’s normal.

“You must never, even for a second, let yourself think that you can fail. 

Our first principal is that failure is impossible.

You may not get what you’re trying to do right the first time or the second time or the tenth time or the 100th time, but if you shut out of your mind the possibility of being licked, then you are bound to win.”

–Henry Ford

The most crucial part of any marketing campaign and whether it will work for you?

You pushing through “the suck of being new” and telling yourself it just isn’t working yet.

If you remove the possibility that it will fail and you push through the FFT. It will work. Especially if you are using a strategy that has been proven to work and those that have gone before you have succeeded using the same strategy.

Why wouldn’t it work for you?

You’re smart enough.

You’re good enough.

You deserve a business you love, full of clients you love helping.

You are worthy of a life outside your business you love too.

The exact business and life you want is possible for you.

Get to work and then keep telling yourself to keep going until it works, and it will.

Don’t stop until you’ve created the exact business and life YOU want.

Only you can make what you want a reality.

What are you waiting for?

Go make it happen.

To your success,


Resources mentioned in this episode

30 Day Marketing You (from home) Challenge

Lesson #1: Why Should Someone Choose YOU As Their Real Estate Agent

Lesson #2: How Real Estate Agents Can Choose a Niche To Get More Clients

Lesson #3: How The About Page On Your Website Can Get You More Clients

Lesson #4: How to Create Leads Online Using Your Own Website

Brené Brown’s FFT Podcast Episode on how to “embrace the suck of new”

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