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The Agent Grad School Summer Book Club is back again for 2021!
Here’s how the summer book club works:
Agent Grad School students choose one non-fiction book to read per month between Memorial Day and Labor Day — June, July, August. At the end of each month, our student-run book club hosts a discussion about how to apply the strategies from each book to our real estate businesses and then we share each of the book club discussions on the podcast.
Here are the books our students picked to read this summer. Take the time now to order them from your favorite bookseller or borrow them from the library. That way you’ll be ready to follow along each month!
June’s Book:
The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg & John David Mann
From the Amazon summary:
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Join us as we read The Go-Giver in June. The book club discussion with our students about how we as real estate agents can apply the strategies from this book to our real estate businesses is June 29th, 2021. We’ll be sharing our conversation on the podcast the first week of July.
July’s Book:
Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create and Lead By Tara Mohr
Named a Best Book Of The Year by Apple’s ibooks! Tara says this book is for you if:
- You feel a calling or longing to play bigger, but you feel afraid or unsure about the next right steps.
- You want to make a positive difference in the world but feel held back in some way.
- You feel done with striving to play big on the world’s terms – but you do want to play big according to what that truly means to you.
- You wish you struggled less with fear, self-doubt, worries about what others think, or tentativeness around your ideas.
- You suspect it would be a whole lot more fun to play big.
A big YES to all of that! I can already tell there will be so much good goodness to apply to our businesses from this one.
Join us in July as we read Playing Big. The book club discussion for Agent Grad School students will be the last week of July and we’ll be sharing the discussion on the podcast the first week of August.
Speaking of August….
August’s Book:
You Are A Badass At Making Money: Master The Mindset of Wealth By Jen Sincero
New York Magazine says this book is “A cheerful manifesto on removing obstacles between yourself and the income of your dreams.”
In her hilarious and “tell-it-like-it-is” style she’s known for, Jen Sincero shares the story of her own transformation—over just a few years—from a woman living in a converted garage to a woman who travels the world in style. Jen says this book will teach us how to:
- Uncover what’s holding us back from making money
- Give doubts, fears, and excuses the heave-ho
- Relate to money in a new (and lucrative) way
- Tap into our natural ability to grow rich
- Stop playing victim to circumstance
- Get as wealthy as we want to be
Can’t wait for this one!
Join us in August as we read this book and change our mindsets about wealth for the better. We’ll be discussing all the ways we can apply the wealth creation strategies from this book to our real estate businesses the last week of August. We’ll be sharing our student-led discussion on the podcast the first week of September.
And, because our love of books and learning is unstoppable, we are throwing in a bonus “Back to School” book in September.
September’s Bonus Book
Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days by Joey Coleman
From the Amazon summary:
Coleman’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the First 100 Days® after the sale and the interactions the customer experiences.
In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchasing decision. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers’ emotions, you can apply a myriad of tools and techniques — in-person, email, phone, mail, video, and presents — to cement a long and valuable relationship.
Exactly what we are real estate agents need to do.
Join us as we read Never Lose A Customer Again in September. We’ll be discussing this book the last week of September and sharing our discussion and ways we will be implementing what we learn the first week of October.
Join The Book Club
Read along with us all summer long! Go grab these books on whatever online bookseller you like best, such as Amazon, Barnes and Noble or Target or borrow it from your local library.
Happy summer reading!
To your success,
Jennifer
P.S. Want to see what books we read last summer and hear those book club discussions? You can do so here, here, here, here and here.
Episode Transcript
On today’s episode of Confessions of a Top Producing Real Estate Agent. The summer Book club is back again. I’ll tell you what The Agent Grad School Summer Book Club is all about and which books we’re reading this summer. Welcome to this episode of Confessions of a Top Producing Real Estate Agent. I’m your host, Jennifer Myers, listen in, as I share exactly what I did to go from not being able to sell a house for years to becoming one of the top 1% of agents in the US even opening my own brokerage full of agents to help me serve all the clients that were coming my way. I taught those agents at the same strategies I use the date two became top producing agents. Now through this podcast and agent grad school.com, I’m sharing those same modern marketing and business strategies with you.
Most of which I learned from looking outside the real estate industry, no fluff, no theory, no outdated sales techniques or paying for leads, just the exact steps to get you the real estate business you’ve always wanted. And the life outside your business, you’ve always wanted to let’s make it happen and dive into today’s episode. The Agent Grad School Summer Book Club is back for 2021. In this episode, I’m going to tell you what books we chose, how we chose them, how you can be part of the book clubs, conversations, and why we even have a book club.
So, first and foremost, the summer book club runs from what I feel is kind of the real summer, which is between Memorial day and labor day agent grad school students chose one book, one non-fiction book to read each one of those months, June, July, and August. And the idea is that we choose obviously nonfiction books and books that on the surface don’t really have anything to do with real estate, but they have to do with mindset or business, or just a way of growing our businesses that isn’t literal necessarily real estate books. So for example, last year’s books were a paradox of choice, which is something that we use all the time to help our buyer clients narrow their decisions and make better, better decisions, not specifically a real estate related book, but something that could be applied to our real estate business.
And frankly, that’s a book I give, like almost all my buyers who are having trouble making decisions and it really does help them. So that’s just an example. Another example of a book we did last year was turning pro. Another one was so good. They can’t ignore you. And then we read the south side, the color of law. And if you want to look at what those books were for last summer, you can, you can go to the AgentGradSchool.com/bookclub2021. And there’s links of the bottom of that page to last year’s summer book club.
If you need a reminder, but for 2021, our students chose awesome books. We’ve got one for July, one for August, and I’ll tell you what, which one is for June today as well. And then we’ve got a bonus book for September as well, because we had so many good options to choose from. We just needed to keep it going. So we have a back-to-school bonus book as well. And how it’s going to work is we’re going to read one book a month. And at the end of each month, the Agent Grad School students and I are going to have a book club discussion about how we can apply the strategies from each book to our real estate businesses. And then we’re going to share each one of those book club discussions on the podcast that you can read along with us all summer long, apply these strategies.
And of course, if you are a student and agent grad school, you are welcome. And, and to be part of the book club discussions, and there’s the calendar, your student monthly calendar for the coaching calls, you’ll see at the end last week of each month, you’ll see the book club discussion in your calendar. So here are the books that our students pick to read this summer of 2021. And I highly recommend if you want to join us, take the time now, order them all of them from your favorite bookseller, or borrow them from the library. And that way you’ll be ready to read with us each month. So drum roll, please. June’s book clubs choice is called the Go-Giver a little story about a powerful business idea by Bob Burg and John David Mann.
Now I have not read this book yet. I’m so excited to read this book. Two of our students suggested this book and they will be leading our book clubs discussion. But from the Amazon summary, here is what this book is about. It says and parted with wit and grace. The Go-Giver is a heartwarming and inspired tale that brings new relevance to the old proverb give, and you shall receive the goal giver tells the story of an ambitious young Nate man named Joe, who yearns for success. Joe is a true go-getter though. Sometimes he feels as though it’s harder, the, the harder and faster he works, the further away his goals can seem to be.
I know how that feels. Many of you might know how that feels as well. And the, and the summary goes on to say, and so one day desperate to land a key sale at the end of a bad quarter hit, he seeks advice from the, from a legendary consultant, referred to him by many of these consultants devote teas and his he’s known simply as the chairman over the next week. This consultant introduces Joe to a series of go-givers. Are you restaurant a CEO, a financial advisor, a real estate broker, and the quote unquote connector who brought them all together.
And through this, these meetings, the meeting of these people, they explained that there are five laws of stratospheric success. And each one of them teach him, teaches him Joe, how to open him self up to the power of giving. And so Joe goes on to learn that changing his focus from getting to giving, put, putting other people’s interests first and continually adding value to their lives. That’s something of course we always talk about here. Ultimately leads to unexpected returns and obviously more success. So that is our book clubs selection. For June. You could go to Amazon, you can go to a library, grab that book, the book clubs, discussion with our students about how we as real estate agents can apply the strategies from this book to our real estate business is June 29th, 2021.
And we’ll be sharing our conversation with you on the podcast the first week of July. Now, speaking of July, July, his book is specifically for it’s. It’s a book geared towards women. So a lot of our audience is women, but I think this is a book for men to read. Also, that’s really important to have this perspective. And this book is called playing big practical wisdom for women who want to speak up, create and lead by Tara Mohr, M O H R more. I think I’m saying that right now, this book was named a best book of the year by apples I books.
And Tara says, this book is for you. If now tell me if any of these things sound familiar, familiar, you feel a calling or a longing to play bigger, but you feel afraid or unsure about the next right steps. You want to make a positive difference in the world, but feel that feel held back in some way you feel done with striving to play big on the world’s terms, but you do want to play big according to what that truly means to you and want to figure out how to do that. And what really playing big to you means you wish you struggled less with fear. Self-doubt worries about what others think or tentativeness around your ideas and you suspect it would be a whole lot more fun to play big.
So if any of those resonate, the author Tara suggests that you read this book, it can help you break through each one of these things. And all I have to say is a big yes to all of that. I can already tell. There will be so much goodness to apply to our businesses from this one. And in fact, Elizabeth Gilbert says, she’s the author of eat, pray love. And she says at last, at last, this very important book has been written, encouraging women to take up all the creative space they deserve in the world. She says, I hope that it will empower legions of women to step into their greatness. And I also saw another author say something like, you know, this, this book can transform your life.
So get ready to have your life transformed this July when we read this book. So join us for that. And then again, we’ll the Agent Grad School students will have a book clubs discussion about how we can apply these strategies to our real estate businesses the last week of July. And we’ll be sharing the discussion with you all on the podcast right here. The first week of August. Now our August book club pick is called. You are a badass at making money master the mindset of wealth by Jen Sincero. And she’s the author of you’ve ever read the book. You are a badass. It is so good.
And for Anne, I love specifically listening to Jen Sincero those books on audio like audible or something like that, because she has such a funny sense of humor and a way of delivering her books. That just makes you laugh and crack up and you’re listening to them. So I highly recommend the audio version of this one, New York magazine calls says that this book is a cheerful manifesto on removing obstacles between yourself and the income of your dreams. So yes, let’s sign up for that right in her hilarious. Tell it like it is style, Jen Sincero is, she’s just known for kind of having this funny way of telling us what we, what we know and needed to hear.
She’s like that friend who just kind of like builds you up. So she shares in this book, her own version, her own story of transformation that has occurred over just a few years from a woman living in a converted garage to a woman who travels the world in style now. And she’s a huge success and author. She says that this book will teach us how to uncover. What’s holding us back from making money, give doubt fears and excuses, the heave ho, and that will relate to money in a new and more lucrative way. We’ll tap into our natural ability to grow rich. We’ll stop playing victim to circumstance, and we’ll learn how to get as wealthy as we want to be.
So I would love to sign up for all that as well. So you can join us as we read that book and change our mindsets about wealth for the better in August, we’ll be discussing all the ways that we could apply the wealth creation strategies from this book to our real estate businesses the last week of August. And of course, we’ll be sharing it, that discussion with you led by our students, the student who picked the book of the podcast the first week of September, and then last but not least because our love of books does not quit. We are throwing in a bonus back-to-school book for September. We had so many great suggestions for, from the students, for the book clubs that I just couldn’t pick three.
So I picked one more from, for September. So it’s our back-to-school bonus book. And our September book club choice is called, never lose a customer. Again, turn any sale into lifelong loyalty in a hundred days by Joey Coleman. This is from the AMA Amazon summary. They say Coleman’s theory of building customer loyalty. Isn’t about focusing on marketing or closing the sale. It’s about the first hundred days after the sale and the interactions in the customer experience. So I think this book, again, I haven’t read it yet, it’s been on my bookshelf for a long time. So I was really excited to see one of our students suggest it, but, you know, I think it’s about creating an experience.
That’s something we always talk about in agent grad school. And the during section of your customer journey is creating an experience that really feels unique to you. And it’s something they want to spread the word about and come back and experience again and again. So I’m hoping this book talks about that in greater detail in this book, Coleman offers a philosophy and methodology for dramatically increasing customer retention. And as a result, your bottom line, he identifies eight distinct emotional phases customers go through in the first hundred days following a purchase decision from an impulse buy at Starbucks to the thoughtful purchase of a first house.
All customers have the potential to experience the eight phases of the customer journey. And as, as we all know, buying a home is obviously a very emotional decision. So I think this book can really help us understand what those, what those emotions are and identify with our customers, our clients, and build an experience around making them feel comfortable. So the summary goes on to say, if you can understand and anticipate the customer’s emotions, you can apply a myriad of tools and techniques in person, email, phone, mail, video, and presence to cement a long and valuable relationship. Now that’s something that we teach an agent grad school as part of our system.
So I’m so excited to kind of learn some new techniques and tools that perhaps we can implement into our real estate businesses as well. Then that, that what that book is describing is exactly what we need to do as real estate agents. So I’m really excited to have this book club discussion the last week of September with our students, and then share the discussion with you in the first week of August. So to join the book clubs, it’s completely free. All you have to do is read along with us now, you know what our books are for the summer. So again, June’s book just to recap quickly called the Go-Giver July’s book is called playing big August book is you are a badass at making money and September’s bonus back to school book is called, never lose a customer again, and you can go to agent grad school.com forward slash book club 2021.
If you want to click through, I have direct links to the Amazon store for each one of those. So you can do that and it’s free to join. So you just read along with us. And then obviously if you’re an agent grad school student, you are invited and we would love to have you join in the book clubs discussion about how we can apply what we learned from each book to our real estate businesses. And of course, we’ll be sharing each one of those conversations with you the first week of the following month after our book club discussion. So the book clubs you read the book aisle all month one, we have the book clubs discussion the last week of the month. We’ll share it with you on the podcast the first week of the next month.
And then of course, I’ll also be reminding you that first week of the month, what book we’re reading for that next following month? Okay. So all you have to do is stay tuned here. You’ll keep hearing about it. You can go to agent grad school.com forward slash book club 2021. If you want to be reminded of anything. And I don’t know about you, but something about thinking about kind of spending a little bit of extra time in the hammock, this summer, reading these really, really wonderful books and thinking about ways to apply these strategies to your real estate business is just a great way to learn, expand your mind and see what kind of ideas can happen so that you can grow and scale and improve, not just your real estate business, not just your bottom line, but the experience also that you’re real that your real estate clients have interacting with you.
I’m super excited about this. I think our students chose awesome, awesome books, and we can’t wait to share those book clubs discussion with you every single week. All right. See you next week. On another episode of Confessions of a Top Producing Real Estate Agent. Thanks for being here. Thanks for joining the Book club. Can’t wait to read along with you all summer long. Thank you for listening to this episode of Confessions of a Top Producing Real Estate Agent. We purposely keep this podcast sponsor and commercial free so we can focus solely on providing real estate agents with the content that will help them grow their real estate business. And how about life? They love out five of business too, but we need your help to get this podcast in the hands of other real estate agents.
So please, if you liked this episode, leave a review on iTunes or wherever you’re listening, and also tell your agent friends to listen in to thank you so much for supporting the show for being a listener and supporting other agents along your way to success. That’s what this is all about. See you next time. On another episode of Confessions of a Top Producing Real Estate Agent. And until then, Tom, hang with me over at agentgradschool.com. I’ll see you there.
