I spent my first year in real estate talking to every other agent in town about what they were doing and did exactly what they did. At the end of that year, I was overworked – running around ragged, broke, bored, and feeling like I wasn’t getting anywhere.
During the second year as a full-time agent I still had not sold one home, despite working to the bone trying, I had to pay the bills somehow. So I took a job slinging beers at Rock Bottom Brewery. I cry tears of laughter now looking back at it, but when I was in it, I cried tears of horror at how bad things were. Completely broke, working dollar beer night for dollar tips. The universe has a wicked sense of humor but always sends a clear message. I was at Rock Bottom...literally.
The part that felt like such slap in the face at the time, was that I was smart (graduated with honors, mom so proud) and was successful in my PR career before becoming a real estate agent. I thought those smarts and that marketing experience would have transferred to success in real estate. It doesn't.
“This is not an embellishment, you really did change my life!
My business has become so much more organized. The system makes me and my clients feel more at ease. My marketing is set up so that I barely have to think about it now. I have more clients coming in that I have had in the past 7 years working in real estate. This is a guaranteed formula for success. Thank you!!"
Lauren, Real Estate Agent
After four long years of frustration, only having sold two houses that entire time and more than anything feeling like a failure constantly with clients and my livelihood slipping through my figures daily, I almost gave up.
I had to have a serious talk with myself about the reality of the situation and how it could not continue as it was. I said, "I either have to quit doing real estate and go back to the monotony of a corporate job or I had to figure out how to be successful as a real estate agent once and for all." I decided to look the only place I hadn't yet, outside the real estate industry, at what other successful entreprenuers were doing.
This was the moment I made a very conscious decision and never looked back. I decided I couldn't do what every other real estate agent was doing. I tried every single thing we are traditional taught--from door knocking to dropping off pumpkins, to floor duty, to open houses every weekend. Every single thing you've ever heard of to get clients, I had done. At every moment, all I could think about was how outdated those tactics were and how the people I was trying to "sell" myself to didn't like how it felt either. None of it worked for me and what did work felt like crap for me, a huge introvert.
So, I decided to look outside the real estate industry at what other small business owners were doing to grow their businesses. I started to see certain patterns that were the same among these successful business owners. This gave me a much broader perspective on how to run and market a “small business” – or in my case a “solo-business” – in a smart, efficient, and profitable way.
“You are truly (I’m being 100% sincere) one of the best agents I have ever met and one of the most outstanding business leaders.
It’s amazing what you’ve accomplished!"
Lori, Real Estate Agent
I BECAME OBSESSED with this new-found path outside the real estate industry where people were using tactics I never heard of to attract clients. I studied, I researched, I tweaked. I threw out what didn't work and kept what did. But, mainly....I fell in love with those ubiquitous concepts most people think they understand but don't--BRANDING AND MARKETING.
My education and corporate career was in marketing and even I didn't understand that in the entrepreneurial arena--the real estate arena--branding and marketing is the courageous art of knowing yourself, daring to be different, and creating the kind of business that benefits your client above all else.
And, if you want potential clients to choose you in a crowded sea of real estate agent sameness--first you have to give them a reason as to why they should.
Which is exactly what I did. And then...I became the go-to agent for first time homebuyers in the Washington, DC area. I won every top-producer award at the companies I worked for and in the area I served and even became one of the top 100 Agents in the US.
And was featured in The Wall Street Journal as one of the top 1% of agents in the US by Real Trends.
I suddenly had more clients than I could handle that I had to open an entire brokerage to help all the leads that were coming my way. I hired more agents. I trained them to use the same step-by-step formula for success I used and their success was unprecedented too. That was the moment Agent Grad School was born.
Agents as far as California and Canada were wanting to know how they, too, could create a similarly simply yet highly successful real estate business. The brokerage had companies all over the country making offers to buy it. I realized that the real estate industry was clamoring to learn these modern, simple and yet highly effective marketing strategies that clients also loved. So I started sharing how to do exactly what I did and other agents started having the businesses they always wanted.
Let me show you how to do the same thing in your real estate business too. Get started with one of the free trainings to learn the out-of-the-box and completely counterintuitive theories and strategies that work so well.
Washingtonian Magazine, Best of D.C., and Washington City Paper
REAL Trends as featured in The Wall Street Journal
Northern Virginia Association of REALTORS
Northern Virginia Association of REALTORS
RE/MAX & Real Estate Buyer's Agent Council (REBAC)
America's Premier Experts
By invitation-only to the top 10% of Agents in a Market
By Invitation-only Forbes.com
Real Living At Home
Top 100 Agents LLC
If you want a step-by-step, "here's what actually works and it's simpler than what you are doing now" way to progress in this business, you are in the right place. We only teach what we've done and what works in TODAY'S market.
Here's the secret. To be successful as a real estate agent, you need to do certain things, in certain ways, in order to get sustainable, repeatable results on what feels like auto-pilot. We've proven our specific formula for success over and over again with both myself and the agents I've taught. It works. But, you must first stop doing what every other agent is doing.
But, what should you be doing instead? Here at Agent Grad School, we are on a mission to help as many real estate agents as possible answer that question with our free webinars, podcast, resources and higher-level paid training programs. We are here to support your dreams and help you make them a reality.
Everything we teach, we've used in our own businesses for years and only give you what has proved to actually work to attract clients like bees to honey and build a truly successful, sustainable, rock-solidly long and profitable career in real estate.
No quick fixes, no shine-y object syndromes. Just what works and how you can do it in your business.
“I wish I could adequately describe the programs Jennifer has created. They completely changed the way I think about being a real estate agent. She was the person I NEEDED to get me where I wanted to be."
Josh, Real Estate Agent
So, now it's your turn. What would your life look like if you had the real estate business you really wanted? What would you do if you were not afraid of failing? What if you believed you really can do this, even if you've tried everything before?
We know from personal experience what having a business is like when people actually want to work with you, seeking you out as the true expert, instead of running away from us because of outdated marketing and sales tactics that feel awful. Let us show you how to create this type of business. Sign up for the free webinar below and get started learning "the how" that's different than what you've likely heard before.
You matter. Your dreams are important and achieving them changes what is possible for you and everyone around you. Whatever you want in life, YOU can make happen. You’ve chosen real estate as your conduit, so it's time to finally have the real estate business and life outside your business you've always wanted. You absolutely can do this.
“Jennifer is a visionary that brings dreams to reality.
Be supported in your real estate career by following a very unique roadmap, to help you get you there the easiest and the fastest. You won't find anything else like this out there."
Mira, Real Estate Agent